Tag: Consumer engagement programs

First Zespri participation program in Waze

Zespri joined the most important navigation platform in Latin America to bring its users closer to the Zespri kiwifruit sale points.

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Yoga for Peace

Zespri participated in the second edition of the massive Yoga for Peace event in Mexico.

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Carrera McDonald’s 5K

As part of the activations during the Zespri Kiwifruit program with McDonald’s, the recovery snack after the 5K race organized by McDonald’s Mexico was a delicious Zespri kiwifruits. This activity helped to consolidate Zespri’s positioning in the Happy Meal.  The McDonald’s Race was held in Mexico City and more than 2,000 participants enjoyed a delicious kiwifruit at the end of the race.  […]

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Zespri Sungold Kiwifruit Campaign in Happy Meal of McDonald’s Mexico

Zespri Kiwifruitfruit and McDonald’s joined efforts to develop a fruit promotion campaign included in the Happy Meal.

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Third Marymount Family Marathon with Blueberries

As part of the Marymount College tradition, the third family marathon was held at Chapultepec Park in Cuernavaca, Morelos. More than 500 families attended and enjoyed a day full of recreational activities.  The participation of Blueberries had the objective of promoting this little fruit as a healthy snack and easy to combine. 

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Expo Cuisine & Flavours

Popcorn USA attended Expo Cocina y Sabores in conjunction with the renowned Chef Juan Carlos Delgado.

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Zespri’s Health Specialists Program

Zespri presented the both varieties of kiwifruit to health specialits with the aim to increase brand awareness with potential spokersperson.

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Blueberries Council participates in Health Show “Salud y Bienestar”

For the first time, blueberries participated in the program of the consumer show “Salud y Bienestar” (Health and Well-being) to reveal the benefits of this small fruit.

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Children’s Health by Zespri kiwifruit

Zespri Kiwifruit conducted its first annual campaign focused on Children’s Health, combined with the sumpermarket chain Soriana.

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Healthy consumption of U.S. kernel popcorn

Creation of a program directed to final consumers, particularly families with children, to encourage healthy eating of popcorn from United States in Mexico and Costa Rica.

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