Tag: Consumer engagement programs

Back to School Campaign

A whole program was developed for Zespri in the back to school season to introduce its products in new regions.

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Zespri in Waze!

Due to the success of previous geolocation campaign with Zespri kiwifruit at Waze, this year we decided to implement the campaign in Mexico.  The strategy of the campaign was based on a system of geolocation of Waze, same that allowed the users to identify the nearest points of sale of Zespri kiwifruit.   Users had the option to choose these […]

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Zespri supported to the Mexico National Rugby Team

Zespri kiwifruit SunGold was the half time snack that recharged the energy and vitality of the “Serpientes” women’s team of the Rugby Mexican Federation.

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From New Zealand to Salvador!

Zespri arrived at El Salvador with a launching event to present the two varieties and seasonal recipes.

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Christmas special promotion with El Globo bakery 

During the Christmas season a Co-branded campaign was carried out in order to promote Panettone and Fruitcake products labeled with California Raisins stamp.

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First Zespri participation program in Waze

Zespri joined the most important navigation platform in Latin America to bring its users closer to the Zespri kiwifruit sale points.

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Yoga for Peace

Zespri participated in the second edition of the massive Yoga for Peace event in Mexico.

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Carrera McDonald’s 5K

As part of the activations during the Zespri Kiwifruit program with McDonald’s, the recovery snack after the 5K race organized by McDonald’s Mexico was a delicious Zespri kiwifruits. This activity helped to consolidate Zespri’s positioning in the Happy Meal.  The McDonald’s Race was held in Mexico City and more than 2,000 participants enjoyed a delicious kiwifruit at the end of the race.  […]

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Zespri Sungold Kiwifruit Campaign in Happy Meal of McDonald’s Mexico

Zespri Kiwifruitfruit and McDonald’s joined efforts to develop a fruit promotion campaign included in the Happy Meal.

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Third Marymount Family Marathon with Blueberries

As part of the Marymount College tradition, the third family marathon was held at Chapultepec Park in Cuernavaca, Morelos. More than 500 families attended and enjoyed a day full of recreational activities.  The participation of Blueberries had the objective of promoting this little fruit as a healthy snack and easy to combine. 

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