Success stories

Zespri joined the most important navigation platform in Latin America to bring its users closer to the Zespri kiwifruit sale points.

The month for potato lovers was held by Idaho Potatoes.

Zespri participated in the second edition of the massive Yoga for Peace event in Mexico.

As part of the activations during the Zespri Kiwifruit program with McDonald’s, the recovery snack after the 5K race organized by McDonald’s Mexico was a delicious Zespri kiwifruits. This activity helped to consolidate Zespri’s positioning in the Happy Meal.  The McDonald’s Race was held in Mexico City and more than 2,000 participants enjoyed a delicious kiwifruit at the end of the race.  […]

Zespri Kiwifruitfruit and McDonald’s joined efforts to develop a fruit promotion campaign included in the Happy Meal.

Zespri participated in the Kids Emotion event.

As part of the Marymount College tradition, the third family marathon was held at Chapultepec Park in Cuernavaca, Morelos. More than 500 families attended and enjoyed a day full of recreational activities.  The participation of Blueberries had the objective of promoting this little fruit as a healthy snack and easy to combine. 

Popcorn USA attended Expo Cocina y Sabores in conjunction with the renowned Chef Juan Carlos Delgado.

Zespri presented the both varieties of kiwifruit to health specialits with the aim to increase brand awareness with potential spokersperson.

For the first time, blueberries participated in the program of the consumer show “Salud y Bienestar” (Health and Well-being) to reveal the benefits of this small fruit.

Zespri Kiwifruit conducted its first annual campaign focused on Children’s Health, combined with the sumpermarket chain Soriana.

Creation of a program directed to final consumers, particularly families with children, to encourage healthy eating of popcorn from United States in Mexico and Costa Rica.