Tag: Public relations


The California Milk Advisory Board once again participated in the largest Expo for Supermarkets in LATAM, Expo ANTAD. A leading professional event for the Retail, Hotel and Restaurant sector in the food industry supply chain, took place May 17-19 in Guadalajara.  It was an event focused on generating business meetings, publicizing the attributes and benefits […]

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Baking Trends: Webinar with Larousse and Chef Irving Quiroz

This webinar aimed to reach an audience of more than 300 bakery professionals and talk about the different ways in which California Raisins can be included in the baking industry, with two of the most important opinion leaders as speakers. The renowned Chef, Irving Quiroz, addressed different topics on existing trends at baking in this […]

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In November 2021, California Raisins sponsored the International Gourmet Festival in Vallarta. We were able to generate over 30 trade leads and have presence during the event with raisins and cheese boards in 2 of the participating restaurants during the opening as well as during the wine festival, with the participation of the best international […]

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Fábrica de Santa Sponsorship

In the month of December, hand in hand with other major brands, Real California Milk sponsored one of the biggest dynamics of the season, where a Christmas-themed musical theater production dedicated to children took place. The objective of this dynamic was to impact this segment of the market and at the same time, educate on […]

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Idaho’s culinary promotion in Tijuana

Idaho State Department of Agriculture celebrated Thanksgiving with a culinary promotion in Tijuana.

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Burrata’s Route

This year DiStefano burrata cheese arrived to the best restaurants in Mexico! For two months, Real California Milk, in company of different media and influencers, traveled around “Ruta de la Burrata” visiting three different restaurants, all of them Italian, but with different concepts. Our first stop at Fornería del Becco, welcomed our guests with an […]

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The California Raisins Administrative Committee participated in Expo Pan (the pioneer exhibition for the bakery, pastry, pizza, ice cream and coffee industry in Mexico) with over 500 visitors. Chef Irving Quiroz prepared a recipe using and mentioning the versatility and quality that California raisins provide to the bakery. The event, in addition to the digital […]

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Healthy connection with consumers

Public relations programs changed completely as a result of the Covid-19 pandemic, many of the face-to-face events were canceled, and brand launches migrated to digital.  Fernanda Alvarado, is a teacher in community nutrition with an International Master’s degree in Nutrition and Dietetics from the European University of the Atlantic. She is co-author of the Manual […]

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Cooking with renowned chefs from Mexico

During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]

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Christmas Bakery Contest with COMEPAN

On December 2020, California Raisins held the first edition of the contest “Christmas Bread”  with Colectivo Mexicano de Panaderos, A.C. (COMEPAN A.C.).- Mexican Bakers’ Guild The contest was open for every bakery lover with or without experience, but with the same passion: baking.  The objective of the contest was to create a Christmas bread recipe […]

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Paola Longoria at the Tokyo 2020 Olympics

Paola Longoria, our Idaho Potatoes brand ambassador, competed in the Tokyo 2020 Olympics giving IPC visibility in the world’s most important events and with the challenge of spreading information about nutrition in Idaho Potatoes. This effective campaign was an extension of the sponsorship that IPC has with the athlete, where she shares 3 stories and […]

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Chef Irving Quiroz highlights the importance of butter in baking

More than 1,000 registered participants in an online seminar with Chef Irving Quiroz, he spoke about the importance of butter as a key ingredient in baking

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