Tag: Consumer engagement programs
11/09/2019

Sam´s Club Retail Promotion

The second retail promotion of California Raisins with Sam’s club resulted in a total of 450 sampling days.

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01/07/2019

E-commerce Campaign with Superama and Zespri SunGold

As part of the Retail Marketing campaign with Superama, Zespri joined the initiative to be the first fruit to have a e-commerce campaign with giveaway at Superama online.   Twenty Superama stores in Mexico City were selected in 4 different weeks of the season, to send 9 000 gift boxes to consumers.  For every online purchase of fruits and vegetables at the participating stores they […]

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09/05/2019

Local Pizza Promotions

Imalinx developed a strategy to increase the use of California Cheeses at local Pizzerias in different regions of the Country.

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23/04/2019

Promotion of Pizzas at Xolos Stadium

The Real California Milk Seal was present at Xolos Stadium in Tijuana with two points of sale at Jhon´s Pizza, as the stadium’s exclusive brand of pizza.

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01/12/2018

Halos Mandarins Campaign at Walmart and Superama.

Campaign development for Wonderful Halos Mandarins with retail marketing activities and sampling days at Walmart and Superama stores.

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08/08/2018

Back to School Campaign

A whole program was developed for Zespri in the back to school season to introduce its products in new regions.

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30/07/2018

Zespri in Waze!

Due to the success of previous geolocation campaign with Zespri kiwifruit at Waze, this year we decided to implement the campaign in Mexico.  The strategy of the campaign was based on a system of geolocation of Waze, same that allowed the users to identify the nearest points of sale of Zespri kiwifruit.   Users had the option to choose these […]

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20/07/2018

Zespri supported to the Mexico National Rugby Team

Zespri kiwifruit SunGold was the half time snack that recharged the energy and vitality of the “Serpientes” women’s team of the Rugby Mexican Federation.

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04/07/2018

From New Zealand to Salvador!

Zespri arrived at El Salvador with a launching event to present the two varieties and seasonal recipes.

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21/12/2017

Christmas special promotion with El Globo bakery 

During the Christmas season a Co-branded campaign was carried out in order to promote Panettone and Fruitcake products labeled with California Raisins stamp.

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