The event consisted of a Christmas promotion together with the SuperChivas supermarket chain to position the Russet potatoes as well as the “Grown in Idaho” seal.
The draw was promoted in point of sale with an outdoor canvas in the stores and promotion in cash register, social networks (Facebook and Instagram) and SuperChivas website, posters in strategic points of the city of Mexicali, 40 monthly spots on local television, Mention in local radio and RadioChivas that is reproduced in the 21 branches of this supermarket.
The promotion stated that customers had to make a minimum purchase of 350 Mexican pesos in the chain to participate in monthly consumption vouchers for one year.
There were a total of 21 winners who will receive monthly vouchers and we achieved 100% Idaho presente at the point of sale
