Promoting the use of American rice in culinary education
In November, a training session was held in Mexico City with the participation of 20 young professionals from the gastronomy sector. The objective was to showcase the benefits and applications of U.S. long-grain rice in professional kitchens. The session included a theoretical component outlining the key characteristics and benefits of U.S. rice, followed by a hands-on practical session in which participants […]
Culinary school training with American rice
USRPA (US Rice Producers Association) , in collaboration with the Colegio Superior de Gastronomía, organized a training session for 6th-semester students who were taking the course on grains and seeds. The event was attended by 14 students and aimed to instruct them on the advantages of using American long-grain rice. During the session, two recipes […]
KOL campaign
We had a three-month campaign with chef Carlos Leal, who has a total of 97,000 followers and created video recipes providing information of the benefits and qualities of American rice. He also participated in the training session with students as our spokesperson to give general information of the product and showed a variety of dishes […]
Cooking show Alazan
In collaboration with Alazan, a prominent importer distributing to key retailers like Scorpion and Tiendas DZ, we executed an innovative marketing strategy with a focus on culinary experiences. Over a span of 12 days in Ciudad de México, we hosted engaging cooking shows at the point of sale, featuring the preparation of popular dishes such […]