Success stories

This year the Idaho Potato Commission participated in the 37th edition of Abastur from August 31 to September 2, 2022, as an exhibitor. Abastur is the largest business platform in Latin America, where IPC successfully had contact with the most important suppliers and buyers for the foodservice industry.  On the 3-day exhibition, more than 80 […]

This year we held a sampling program at Costco in late July and early August. For this activation, fresh Idaho potatoes were tasted in 17 Costco stores in 6 cities around the country. The objective of the activity was for people to taste the unique flavor of Idaho potatoes, how they are prepared and to […]

This year we held three weeks of Idaho Potato samplings at 36 City Club stores across the country from July through September.   The objective of the activity was for people to know about the unique and delicious flavor of Idaho potatoes, how they are prepared, and to identify the “Grown in Idaho” seal as a […]

Christmas promotion with SuperChivas supermarket chain to position Russet potatoes and the “Grown in Idaho” seal.

Idaho State Department of Agriculture celebrated Thanksgiving with a culinary promotion in Tijuana.

IPC had the initiative to promote Idaho Potatoes as a healthy carbohydrate since one of the biggest challenges of potatoes is the belief that carbohydrates provide negative effects in diets. Through  athletes such as Paola Longoria, Charlie Sarmiento and Oso Negro a “good carbohydrates” campaign was launched.  The biggest challenge was to find the athletes and spokesperson for the campaign, since they […]

Exhibition contest in CALIMAX, with the objective of increasing visibility and sales of Idaho potatoes.

Paola Longoria, our Idaho Potatoes brand ambassador, competed in the Tokyo 2020 Olympics giving IPC visibility in the world’s most important events and with the challenge of spreading information about nutrition in Idaho Potatoes. This effective campaign was an extension of the sponsorship that IPC has with the athlete, where she shares 3 stories and […]

The Idaho Potato Commission in Mexico and three renowned chefs from the north of the Republic joined forces to promote the use of Idaho potatoes in the kitchen.

For the first time in Mexico, the campaign “Potato Lover’s Month” wawas held with regional retail chain: Calimax.

Two workshops were held for consumers in cooperation with NuChef.

The month for potato lovers was held by Idaho Potatoes.