Success stories

Christmas promotion with SuperChivas supermarket chain to position Russet potatoes and the “Grown in Idaho” seal.

Idaho State Department of Agriculture celebrated Thanksgiving with a culinary promotion in Tijuana.

IPC had the initiative to promote Idaho Potatoes as a healthy carbohydrate since one of the biggest challenges of potatoes is the belief that carbohydrates provide negative effects in diets. Through  athletes such as Paola Longoria, Charlie Sarmiento and Oso Negro a “good carbohydrates” campaign was launched.  The biggest challenge was to find the athletes and spokesperson for the campaign, since they […]

Exhibition contest in CALIMAX, with the objective of increasing visibility and sales of Idaho potatoes.

The Idaho Potato Commission in Mexico and three renowned chefs from the north of the Republic joined forces to promote the use of Idaho potatoes in the kitchen.

For the first time in Mexico, the campaign “Potato Lover’s Month” wawas held with regional retail chain: Calimax.

Two workshops were held for consumers in cooperation with NuChef.

The month for potato lovers was held by Idaho Potatoes.

Media tour to share with consumers thru international bloggers, the process whereby an Idaho potato passes through to reach the table.

Through the Idaho Potato Commission, Imalinx contacted Idahoan Foods with the buyer of Costco.

Trade Mission coordinated with WUSATA and the Idaho Potato Commission and executed to increase the market share of Idaho potatoes in new countries of Latin America.   On January 2013, the Idaho Potato Commission in alliance with WUSATA (Western United States Agricultural Trade Association) participated in a Trade Mission to Panama and Colombia.   Several Idaho Potato growers and […]

The Idaho Potato Commission sponsored a cooking workshop in the British American School with chef Natalia Delgado.