Good Carbs
IPC had the initiative to promote Idaho Potatoes as a healthy carbohydrate since one of the biggest challenges of the account is the belief that carbohydrates affect in a diet, so, through athletes such as Paola Longoria, Charlie Sarmiento and Oso Negro a “good carbohydrate” campaign was launched. The biggest challenge was to find the […]
IDAHO POTATOES COMMISSION “WITH YOU” CAMPAIGN
The Idaho Potato Commission in Mexico and three renowned chefs from the north of the Republic joined forces to promote the use of Idaho potatoes in the kitchen.
Potato Lover’s Moth
For the first time in Mexico, the campaign “Potato Lover’s Month” wawas held with regional retail chain: Calimax.
Guatemala Gastronomic Experience
Two workshops were held for consumers in cooperation with NuChef.
Month for potato lovers
The month for potato lovers was held by Idaho Potatoes.
Potato harvest tour in Idaho for Latin American bloggers
Media tour to share with consumers thru international bloggers, the process whereby an Idaho potato passes through to reach the table.
Idaho in Costco Mexico
Through the Idaho Potato Commission, Imalinx contacted Idahoan Foods with the buyer of Costco.
Panama and Colombia Trade Mission for Potato growers
Trade Mission coordinated with WUSATA and the Idaho Potato Commission and executed to increase the market share of Idaho potatoes in new countries of Latin America. On January 2013, the Idaho Potato Commission in alliance with WUSATA (Western United States Agricultural Trade Association) participated in a Trade Mission to Panama and Colombia. Several Idaho Potato growers and […]
Cooking Workshop with Idaho Potatoes in British American School
The Idaho Potato Commission sponsored a cooking workshop in the British American School with chef Natalia Delgado.
Sanborn’s Menu Promotion with Idaho Potatoes
Products from the Idaho Potato Commission participated in a special menu of the restaurant chain Sanborn’s at a national level.
Idaho Potatoes in Madrid Fusión, Mexico
On May 23rd, 2012, the Idaho Potato Commission was contacted through Imalinx with a special request for taking Idaho Potatoes to the presentation of chef Willow Benet (chef of the restaurant Pikayo in Puerto Rico), within the event Madrid Fusión, an international competition of gastronomy carried out for the first time in Mexico. The key messages of versatility and quality […]
One free Idaho potato for each client at the frontier
After a market research where one of the findings was that consumers in eastern Mexico were not familiar with Idaho potatoes – both origin and variety – a special promotion was scheduled with the category buyer and allowed each client to receive a free potato and a recipe booklet containing information after exiting the store.