IPC had the initiative to promote Idaho Potatoes as a healthy carbohydrate since one of the biggest challenges of the account is the belief that carbohydrates affect in a diet, so, through athletes such as Paola Longoria, Charlie Sarmiento and Oso Negro a “good carbohydrate” campaign was launched. The biggest challenge was to find the […]
Media tour to share with consumers thru international bloggers, the process whereby an Idaho potato passes through to reach the table.
Trade Mission coordinated with WUSATA and the Idaho Potato Commission and executed to increase the market share of Idaho potatoes in new countries of Latin America. On January 2013, the Idaho Potato Commission in alliance with WUSATA (Western United States Agricultural Trade Association) participated in a Trade Mission to Panama and Colombia. Several Idaho Potato growers and […]
The Idaho Potato Commission sponsored a cooking workshop in the British American School with chef Natalia Delgado.
On May 23rd, 2012, the Idaho Potato Commission was contacted through Imalinx with a special request for taking Idaho Potatoes to the presentation of chef Willow Benet (chef of the restaurant Pikayo in Puerto Rico), within the event Madrid Fusión, an international competition of gastronomy carried out for the first time in Mexico. The key messages of versatility and quality […]
After a market research where one of the findings was that consumers in eastern Mexico were not familiar with Idaho potatoes – both origin and variety – a special promotion was scheduled with the category buyer and allowed each client to receive a free potato and a recipe booklet containing information after exiting the store.