27/08/2020

Latin America virtual business mission

WUSATA carried out a virtual trade mission between exporters from the Western Union States and importers from 5 Latin American countries. The objective was to generate new business relationships and mission was divided into 4 categories on 4 different dates: 27 August 2020 – Value-added products  3 September 2020 – Specialty drinks   September 10, 2020 – Seafood   17 September 2020 – Fruits and vegetables   18 companies […]

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20/08/2020

Southern United States VIRTUAL Trade Mission

The U.S Southern Agricultural Trade Association with the help of imalinx coordinated the first virtual business mission in Mexico where 16 exporters signed up for digital business meetings with key contacts from the food and beverage industry with the objective of exploring new business opportunities for the Mexican market in the mid and long term. […]

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13/08/2020

Yellow Onions Virtual Trade Missions

WUSATA conducted a virtual trade mission between exporters between the states of Idaho, Oregon and Mexican Importers, with the aim of developing business relationships. Appointments were made between leading exporters and distributors and importers in Mexico in both, the retail and wholesale sectors. This activity was an alternative to traditional trade missions that have been […]

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13/08/2020

Spreading the Passion for Bread

Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.

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17/06/2020

Chef Irving Quiroz highlights the importance of butter in baking

More than 1,000 registered participants in an online seminar with Chef Irving Quiroz, he spoke about the importance of butter as a key ingredient in baking

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27/05/2020

Infinite uses of California Raisins for Bakery

On May 27th, Imalinx organized a Bakery Webinar with Chef Irving Quiroz to talk about the “Uses of California Raisins i bakery” The Chef developed 3 recipes with raisins as the main ingredient and he explained the process of each one during the webinar.   The webinar was broadcasted on Zoom with a total of 461  registered attendees and 311 total users  during 90 minutes. The webinar […]

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30/04/2020

NATIONAL RAISIN DAY (USA) IN MEXICO

To celebrate National Raisin Day (USA) in Mexico, we coordinated a media experience in Mexico so media contacts could enjoy a naturally sweet snack from home.

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14/04/2020

IDAHO POTATOES COMMISSION “WITH YOU” CAMPAIGN

The Idaho Potato Commission in Mexico and three renowned chefs from the north of the Republic joined forces to promote the use of Idaho potatoes in the kitchen.

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29/02/2020

Superama’s Race “Corre con Sentido” 2020

Products of California sponsored the 4th Editions of Superama’s Race, with more than 5000 runners from Mexico City.

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14/02/2020

E-commerce Strategy Halos -Walmart

We distributed 7,810 boxes of Wonderful Halos through an e-commerce strategy with Walmart Mexico. In February we contacted the Walmart e-commerce department to develop a strategy that increases the brand awareness of the Wonderful Halos Mandarins. The main objective was to educate our customers on the goods of this Wonderful product. With the e-commerce team […]

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28/01/2020

Thailand – Annual Meeting of Real California Milk

Members of imalinx traveled to Thailand to be part of the annual meeting with different countries and members of the Real California Milk.

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15/01/2020

Training at CIA Napa, California.

In October 2019, Real California Milk held the second edition of the California Dairy Products Contest where 8 teams competed for a trip to Napa, California. The Food & Wine team showed by Chef Antonio Garrido and Chef Mariana Rojas surprised the jury with their dishes and became winners of the Training in Trends and […]

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