15/12/2020

CHRISTMAS WEBINAR WITH CHEF IRVING QUIROZ

After four successful webinars implemented by Chef Irving Quiroz, Imalinx coordinated the last webinar of 2020 with California Raisins to talk about the advantages as a natural sweetener in Christmas season dishes.

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15/12/2020

Collaboration with Efrén Ríos

Chef Efrén Ríos, better known as Ziggy, has been ambassador of Real California Milk since 2018 and has been a spokesperson at many gastronomic events and product workshops. His most recent project comes under the name of Coma Pizza, an innovative pizzeria concept that offers an experience in every slice. In December 2020, Real California […]

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13/12/2020

Cooking with renowned chefs from Mexico

During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]

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23/11/2020

In-Store Promotion

As part of the “Taste of the West” campaign, whose objective was to promote products from the West of the United States, Wusata had communication through Walmart and HEB channels. The challenge of this project was to find a way to communicate the campaign to the consumer in a forceful and attractive way without being […]

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01/11/2020

Good Carbs

IPC had the initiative to promote Idaho Potatoes as a healthy carbohydrate since one of the biggest challenges of the account is the belief that carbohydrates affect in a diet, so, through athletes such as Paola Longoria, Charlie Sarmiento and Oso Negro a “good carbohydrate” campaign was launched. The biggest challenge was to find the […]

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28/10/2020

Pizza Promotion in Costco Service Deli

Costco and the California Milk Advisory Board created alliances to promote two pizzas in Service Deli area, cheese and pepperoni, where he origin of the cheese was promoted accompanied with retail publications in Facebook and Contacto magazine, as well as in the Real California Milk social media. The promotion was executed in a month, from […]

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12/10/2020

TASTE OF THE WEST

On October 2020, the first recipe program with products from the Western United States was held including 5 of the most recognized chefs in Mexico.

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27/08/2020

Latin America virtual business mission

WUSATA carried out a virtual trade mission between exporters from the Western Union States and importers from 5 Latin American countries. The objective was to generate new business relationships and mission was divided into 4 categories on 4 different dates: 27 August 2020 – Value-added products  3 September 2020 – Specialty drinks   September 10, 2020 – Seafood   17 September 2020 – Fruits and vegetables   18 companies […]

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20/08/2020

Southern United States VIRTUAL Trade Mission

The U.S Southern Agricultural Trade Association with the help of imalinx coordinated the first virtual business mission in Mexico where 16 exporters signed up for digital business meetings with key contacts from the food and beverage industry with the objective of exploring new business opportunities for the Mexican market in the mid and long term. […]

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13/08/2020

Yellow Onions Virtual Trade Missions

WUSATA conducted a virtual trade mission between exporters between the states of Idaho, Oregon and Mexican Importers, with the aim of developing business relationships. Appointments were made between leading exporters and distributors and importers in Mexico in both, the retail and wholesale sectors. This activity was an alternative to traditional trade missions that have been […]

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13/08/2020

Spreading the Passion for Bread

Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.

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17/06/2020

Chef Irving Quiroz highlights the importance of butter in baking

More than 1,000 registered participants in an online seminar with Chef Irving Quiroz, he spoke about the importance of butter as a key ingredient in baking

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