This year, we were able to introduce the different presentations of California Select Farms brand cheeses to the City Club chain. To boost sales, sampling sessions were held nationwide on 4 weekends during June and July. 

The objective of the activity was for people to know more about the cheeses offered by Real California Milk, so that they can learn about the value and differentiation of dairy products with the seal and thus make better purchasing decisions. 

For the tastings, the 6 different varieties were used, during the 10 days of demos a total of 3,467 cheeses were sold  obtaining an ROI of 82%.