Success stories

As part of IPC’s retail support efforts, we held l Potato Lover’s Month from April 8, 2024, to May 17, 2024, with the goal of increasing the supply and sales of Idaho potatoes in participating stores.  POS materials were sent out and used for displays. Store staff were assisted with setting up and maintaining the […]

Expo ANTAD, that took place from March 12 to 14, is a trade show focused on the retail sector with more than 1,100 exhibiting companies and an estimated 10,000 professional visitors.  This year IMALINX coordinated a total of 17 booths for 6 of our clients, organizing logistics, business meetings and follow-ups with importers, distributors and […]

On February 26, Pistachio Day is celebrated worldwide. This year, American Pistachio Growers did different activities to celebrate and let the world know why pistachios are everyone’s favorite snack.  Campaigns were carried out with different media in order to spread the message through digital platforms, including reels, recipes, posts, and detailed editorial notes. One of […]

In December 2023, WUSATA’s largest trade mission (Mega Mision)  was once again held.   As every year, as representatives of the Western U.S. Agribusiness Association in Mexico, we hosted and organized the Trade Mission that offers U.S. exporting companies an exceptional opportunity to meet with buyers from Mexico and Latin America.   It took place in Mexico […]

Imalinx in coordination with WUSATA coordinated a Seafood Trade Mission as In-Country Representative from August 21-24, 2022 in Oregon with assistance from the Oregon State Department of Agriculture.  The objective of the trade mission was to help educate suppliers in the western US about the Mexican market, inform them of key contacts within the import […]

As part of the 2023 program, SUSTA organized a trade mission to Houston. Texas and Atlanta, Georgia for 4 Mexican buyers to meet with nearly 40 companies from the Southern United States that are members of SUSTA (Southern U.S. Agricultural Trade Association) to develop commercial opportunities between both countries.  The buyers traveled to both cities […]

Potato Lover’s Month is an exhibition contest within a supermarket chain which consists of mounting the most creative display using the Idaho potato. The first edition of 2023 was held in 80 Calimax stores distributed in Tijuana, Ensenada, Mexicali, Rosarito and SLRC.  More than 150 fruit managers and staff on the sales floor participated through […]

Through the support granted by the Idaho Potato Commission, a cooking show was held at the Grupo Tarahumara facilities in one of its main warehouses within the Guadalajara, Jalisco supply center.  The activity consisted of the execution of a live recipe by a professional chef. During the execution of the recipe, the benefits, uses and […]

The WUSATA Mexico Consumer Oriented Outbound Trade Mission took place in Mexico City and Monterrey from December 5th – 9th , 2022. These activities included logistics arrangements and meetings scheduled with potential buyers from both cities such as supermarkets, importers, distributors, and foodservice institutions. Additionally, a market briefing was provided by the Agricultural Trade Office […]

California pomegranates are a specialty fruit that have delighted the palates of Colombian consumers. In coordination with the California Pomegranate Council, an industry training program was implemented with the objective of opening new business opportunities with importers, distributors, and retailers in Colombia through training on the handling of pomegranates. 

FENALCO is a trade association that represents all Colombian merchants and businessmen and is specialized in sectors, in line with economic, technological and market trends.  Through Fenalco, the California Pomegranate Council had a communication campaign around the Gondola Event, which is the most important academic event in Colombian supermarkets reaching over 1,200 industry key contacts. […]

With the aim to increase the visibility of Zespri sungold kiwis, Imalinx oversaw coordinating a point-of-sale merchandising program in 15 HEB stores throughout the state of Nuevo León. A promotion route was carried out in which the Kiwis Zespri displays were highlighted with the implementation of POP materials that captured the attention of multiple consumers.