IDAHO POTATOES COMMISSION “WITH YOU” CAMPAIGN
The Idaho Potato Commission in Mexico and three renowned chefs from the north of the Republic joined forces to promote the use of Idaho potatoes in the kitchen.
Superama’s Race “Corre con Sentido” 2020
Products of California sponsored the 4th Editions of Superama’s Race, with more than 5000 runners from Mexico City.
E-commerce Strategy Halos -Walmart
We distributed 7,810 boxes of Wonderful Halos through an e-commerce strategy with Walmart Mexico. In February we contacted the Walmart e-commerce department to develop a strategy that increases the brand awareness of the Wonderful Halos Mandarins. The main objective was to educate our customers on the goods of this Wonderful product. With the e-commerce team […]
E-commerce Campaign with Superama and Zespri SunGold
As part of the Retail Marketing campaign with Superama, Zespri joined the initiative to be the first fruit to have a e-commerce campaign with giveaway at Superama online. Twenty Superama stores in Mexico City were selected in 4 different weeks of the season, to send 9 000 gift boxes to consumers. For every online purchase of fruits and vegetables at the participating stores they […]
Trade Mission for American buyers
Five companies of the Western United States visited Cancun and Mexico city with the objective to meet with the potential buyers of food products of added value and establish business relationships in order to introduce their products on the Mexican Market.
Trade Mission for Latin America buyers
Carried out the commercial mission of buyers from Mexico, Colombia and, Chile for value added products at Washington and California with the Western United States Agricultural Trade Association. Participants had the opportunity to meet with more than 30 suppliers from the region with the objective of establishing business relationships.
Potato Lover’s Moth
For the first time in Mexico, the campaign “Potato Lover’s Month” wawas held with regional retail chain: Calimax.
Halos Mandarins Campaign at Walmart and Superama.
Campaign development for Wonderful Halos Mandarins with retail marketing activities and sampling days at Walmart and Superama stores.
Guatemala Gastronomic Experience
Two workshops were held for consumers in cooperation with NuChef.
Back to School Campaign
A whole program was developed for Zespri in the back to school season to introduce its products in new regions.
Zespri in Waze!
Due to the success of previous geolocation campaign with Zespri kiwifruit at Waze, this year we decided to implement the campaign in Mexico. The strategy of the campaign was based on a system of geolocation of Waze, same that allowed the users to identify the nearest points of sale of Zespri kiwifruit. Users had the option to choose these […]
Zespri supported to the Mexico National Rugby Team
Zespri kiwifruit SunGold was the half time snack that recharged the energy and vitality of the “Serpientes” women’s team of the Rugby Mexican Federation.