Tag: Produce
20/12/2021

SuperChivas Christmas Promotion

Christmas promotion with SuperChivas supermarket chain to position Russet potatoes and the “Grown in Idaho” seal.

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19/12/2021

Onion inbound trade mission – Idaho and Oregon

Trade mission between 4 buyers from Mexico and exporters of onions from Idaho and Oregon.

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26/11/2021

Sampling activity in Sam’s Club for 2021 season .

For the end of the 2021 season, Imalinx coordinated a sampling session with Sam’s Club to increase the brand visibility of Zespri SunGold kiwifruit.

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24/11/2021

Idaho’s culinary promotion in Tijuana

Idaho State Department of Agriculture celebrated Thanksgiving with a culinary promotion in Tijuana.

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01/03/2021

Healthy connection with consumers

Public relations programs changed completely as a result of the Covid-19 pandemic, many of the face-to-face events were canceled, and brand launches migrated to digital.  Fernanda Alvarado, is a teacher in community nutrition with an International Master’s degree in Nutrition and Dietetics from the European University of the Atlantic. She is co-author of the Manual […]

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13/12/2020

Cooking with renowned chefs from Mexico

During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]

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01/11/2020

Good Carbs

IPC had the initiative to promote Idaho Potatoes as a healthy carbohydrate since one of the biggest challenges of potatoes is the belief that carbohydrates provide negative effects in diets. Through  athletes such as Paola Longoria, Charlie Sarmiento and Oso Negro a “good carbohydrates” campaign was launched.  The biggest challenge was to find the athletes and spokesperson for the campaign, since they […]

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17/10/2020

Potato Lover’s Month – Calimax 2020

Exhibition contest in CALIMAX, with the objective of increasing visibility and sales of Idaho potatoes.

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27/08/2020

Latin America virtual business mission

WUSATA carried out a virtual trade mission between exporters from the Western Union States and importers from 5 Latin American countries. The objective was to generate new business relationships and mission was divided into 4 categories on 4 different dates: 27 August 2020 – Value-added products  3 September 2020 – Specialty drinks   September 10, 2020 – Seafood   17 September 2020 – Fruits and vegetables   18 companies […]

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13/08/2020

Yellow Onions Virtual Trade Missions

WUSATA conducted a virtual trade mission between exporters between the states of Idaho, Oregon and Mexican Importers, with the aim of developing business relationships. Appointments were made between leading exporters and distributors and importers in Mexico in both, the retail and wholesale sectors. This activity was an alternative to traditional trade missions that have been […]

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14/04/2020

IDAHO POTATOES COMMISSION “WITH YOU” CAMPAIGN

The Idaho Potato Commission in Mexico and three renowned chefs from the north of the Republic joined forces to promote the use of Idaho potatoes in the kitchen.

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29/02/2020

Superama’s Race “Corre con Sentido” 2020

Products of California sponsored the 4th Editions of Superama’s Race, with more than 5000 runners from Mexico City.

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