With the aim to increase the visibility of Zespri sungold kiwis, Imalinx oversaw coordinating a point-of-sale merchandising program in 15 HEB stores throughout the state of Nuevo León. A promotion route was carried out in which the Kiwis Zespri displays were highlighted with the implementation of POP materials that captured the attention of multiple consumers.
This year the Idaho Potato Commission participated in the 37th edition of Abastur from August 31 to September 2, 2022, as an exhibitor. Abastur is the largest business platform in Latin America, where IPC successfully had contact with the most important suppliers and buyers for the foodservice industry. On the 3-day exhibition, more than 80 […]
This year we held a sampling program at Costco in late July and early August. For this activation, fresh Idaho potatoes were tasted in 17 Costco stores in 6 cities around the country. The objective of the activity was for people to taste the unique flavor of Idaho potatoes, how they are prepared and to […]
Street Vendors is a promotional program in which Imalinx supports vendors in traditional markets by setting up displays with added value elements to increase the exposure of Zespri kiwifruit in the traditional channel. Some of the traditional markets that benefited from the program were in Mexico City, Toluca, Puebla, Hidalgo, and Querétaro. Part of the […]
Six companies from the Western United States belonging to WUSATA, participated in ANTAD 2022, offering their products in the show’s American pavilion, meeting with self-service buyers with the aim of incorporating their products into the Mexican market. The attending companies were: Agropur Primo Pup Eagle Eye Produce Carrel Exports American Trading International Washington State Department […]
Public relations programs changed completely as a result of the Covid-19 pandemic, many of the face-to-face events were canceled, and brand launches migrated to digital. Fernanda Alvarado, is a teacher in community nutrition with an International Master’s degree in Nutrition and Dietetics from the European University of the Atlantic. She is co-author of the Manual […]
During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]
IPC had the initiative to promote Idaho Potatoes as a healthy carbohydrate since one of the biggest challenges of potatoes is the belief that carbohydrates provide negative effects in diets. Through athletes such as Paola Longoria, Charlie Sarmiento and Oso Negro a “good carbohydrates” campaign was launched. The biggest challenge was to find the athletes and spokesperson for the campaign, since they […]