Success stories

We participated in Grill Master in Monterrey, Nuevo Leon, Mexico during the month of August promoting Idaho potatoes and the 3-pound HEB package.  Grill Master is one of the most prominent and recognized events for barbecue enthusiasts in Mexico. It brings together the best grillers and a multitude of BBQ fans, creating the perfect environment […]

We had an approach with Pinche Gringo BBQ through the MLB event organized by the Agricultural Trade Office in Mexico city.   It is a chain with 8 restaurants in Mexico City. We saw a great opportunity to participate by integrating Idaho potatoes into some of their recipes and considering different types of support such as […]

An important support provided by Kiwi Zespri is the delivery of materials to traditional market vendors who handle the product. Some of the materials are: pennants, tarpaulins, recipe books, market bags, spoons, bin covers, borders, danglers and tasting boxes. These materials make Kiwi Zespri displays more visible and therefore sell more product.  Something new this […]

As part of the WUSATA program for Mexico in 2024, an inbound trade mission focused on agricultural products was coordinated, which was led by Imalinx-Mexico, acting as the representative in the country. The mission took place from July 7 to 12, 2024.  The main objective of this trade mission was to educate suppliers from the […]

As part of IPC’s retail support efforts, we held l Potato Lover’s Month from April 8, 2024, to May 17, 2024, with the goal of increasing the supply and sales of Idaho potatoes in participating stores.  POS materials were sent out and used for displays. Store staff were assisted with setting up and maintaining the […]

Expo ANTAD, that took place from March 12 to 14, is a trade show focused on the retail sector with more than 1,100 exhibiting companies and an estimated 10,000 professional visitors.  This year IMALINX coordinated a total of 17 booths for 6 of our clients, organizing logistics, business meetings and follow-ups with importers, distributors and […]

From January to March, American Pistachio Growers activated a campaign with Cocina Vital called Academia de Pistache where information was shared about the history of pistachios, the health benefits they provide, downloadable recipes, and articles.  The academy consisted of 3 different modules where users could register and get certified. The campaign was amplified on Cocina […]

On February 26, Pistachio Day is celebrated worldwide. This year, American Pistachio Growers did different activities to celebrate and let the world know why pistachios are everyone’s favorite snack.  Campaigns were carried out with different media in order to spread the message through digital platforms, including reels, recipes, posts, and detailed editorial notes. One of […]

In December 2023, WUSATA’s largest trade mission (Mega Mision)  was once again held.   As every year, as representatives of the Western U.S. Agribusiness Association in Mexico, we hosted and organized the Trade Mission that offers U.S. exporting companies an exceptional opportunity to meet with buyers from Mexico and Latin America.   It took place in Mexico […]

Imalinx in coordination with WUSATA coordinated a Seafood Trade Mission as In-Country Representative from August 21-24, 2022 in Oregon with assistance from the Oregon State Department of Agriculture.  The objective of the trade mission was to help educate suppliers in the western US about the Mexican market, inform them of key contacts within the import […]

As part of the 2023 program, SUSTA organized a trade mission to Houston. Texas and Atlanta, Georgia for 4 Mexican buyers to meet with nearly 40 companies from the Southern United States that are members of SUSTA (Southern U.S. Agricultural Trade Association) to develop commercial opportunities between both countries.  The buyers traveled to both cities […]

Potato Lover’s Month is an exhibition contest within a supermarket chain which consists of mounting the most creative display using the Idaho potato. The first edition of 2023 was held in 80 Calimax stores distributed in Tijuana, Ensenada, Mexicali, Rosarito and SLRC.  More than 150 fruit managers and staff on the sales floor participated through […]