Tag: Consumer engagement programs

Cooking Workshop with Idaho Potatoes in British American School

The Idaho Potato Commission sponsored a cooking workshop in the British American School with chef Natalia Delgado.

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Sanborn’s Menu Promotion with Idaho Potatoes

Products from the Idaho Potato Commission participated in a special menu of the restaurant chain Sanborn’s at a national level.

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U.S. Wines “Best Served with Friends” Promotion

In coordination with the Western U.S. Agricultural Trade Association (WUSATA) a promotion project for U.S. wines was undertaken for its consumption in Mexico.

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Thanksgiving dinner at restaurant Jaso and seasonal promotion

As part of the seasonal promotions with the Western United States Agricultural Trade Association (WUSATA), a Thanksgiving dinner at the restaurant Jaso located in Mexico City was arranged

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Zespri consumer wins a trip to New Zealand

Zespri gave away a trip to New Zealand through a contest in alliance with Costco Mexico.

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Zespri gave away spifes to soccer fans

Zespri created one of the most successful direct marketing campaigns in Costco’s magazine Contacto.

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Chilean Fruit Contest

A national contest in 2006 with Chilean peaches, plums and nectarines in Soriana supermarkets with ASOEX transformed the life of a loyal customer.   The contest, sponsored by LanChile, consisted in sending a recipe with the fruits, a reason to travel to Chile and a purchase ticket. This contest granted the winner, María Eugenia, a 2 weeks holiday in […]

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Alliance with Body Pump Les Mills and Zespri kiwifruit

In alliance with Les Mills, a physical conditioning company, more than 1,000 trainers became spokesmen of Zespri kiwifruit.

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Children’s Workshop with Zespri kiwifruit and T-fal

A children’s cooking class was carried out thanks to the alliance between Zespri kiwifruit and T-fal.

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