In partnership with the Western United States Agricultural Trade Association (WUSATA), Imalinx coordinated a trade mission to Bogotá, Colombia, involving 10 companies from the grocery, pet care, and alcoholic beverage sectors. During the mission, 101 one-on-one meetings were held over a two-day period, facilitating direct contact between U.S. exporters and Colombian buyers. Participants also attended ExpoIALIMENTOS and conducted a showcase at […]
On July 4th, the spirit of American Independence was celebrated at both branches of Pinche Gringo BBQ in Mexico City—Polanco and Patio. The event featured the participation of two iconic U.S. products: Idaho Potatoes and California Raisins. Following the joint planning with the team from Pinche Gringo Barbecue and the account executives from Imalinx, we organized […]
On June 27, 2025, we participated as sponsors in the U.S. Independence Day celebration at the U.S. Embassy in Mexico, through the California Milk Advisory Board (CMAB) and American Pistachio Growers (APG). We contributed a variety of California cheeses and pistachios that were featured in the event’s menu. The celebration provided an excellent opportunity to promote U.S. products, increase their visibility […]
The city of Monterrey, Nuevo León, hosted the third edition of “Learning to Cook with Chef Irving”, an experience designed for children to experiment, play, and enjoy the unique flavor of California Raisins while learning about their benefits. The event took place at the renowned “Amasijo” workshop, led by our beloved Chef Irving Quiroz. On this occasion, eight young chefs participated, preparing two […]
The Idaho Potato Commission (IPC) organized a trade mission to Idaho, inviting representatives from Comestibles Maldonado a company with over 40 years of experience importing fruits and vegetables to visit the state and meet with local growers and packers. During the mission, participants toured the facilities of: Sunglo Sunfresh Driscoll Potandon In addition to visiting […]
From March 24 to 27, 2025, executives from American Pistachio Growers (APG) made a key visit to Mexico with the objective of strengthening commercial relationships, getting to know strategic importers firsthand, and positioning the brand in different sectors of the country. Additionally, they participated for the first time with a stand at Expo ANTAD 2025, […]
During the holiday season, California Raisins collaborated with El Globo, a bakery owned by Grupo Bimbo, the world’s largest bakery company. This collaboration involved the promotion of panettone made with California raisins at more than 170 branches across Mexico, available in two sizes: for the first time in an individual size and also in a […]
During Thanksgiving, Idaho Potatoes and California Raisins participated in the Thanksgiving Day celebration event at P Gringo BBQ Warehouse in Polanco, Mexico City. In addition to being present with gifts, they stood out at a booth highlighting the many qualities and benefits of Idaho potatoes and California raisins. The menu for the day included juicy […]
On October 2024, the California Raisins Administrative Commitee participated in the first edition of the Sourdough Seminar with Irving Quiroz and Gluten Morgen, who is a renowned baker on social media with a total of 1.7 million followers. The course was aimed at people dedicated to baking. During the course, Chef Irving highlighted nutritional information, […]
California Raisins actively participated in Expo Mexipan 2024, the most important bakery industry event in Mexico, which gathered processors, distributors, and consumers from across the country. This was a unique opportunity to strengthen the presence of California Raisins in the Mexican market and position them as a premium choice in bakery and pastry products. During […]
California Raisins was part of the second edition of the cooking class for children 6 and 8 years old, where they learned how to prepare two recipes where the star ingredient was the California Raisins. The event took place in the city of Monterrey, Nuevo Leon in the outstanding workshop of our beloved Chef Irving […]
Sunmaid Growers of California listed 12 SKUs in the Mexican Market delivering the first purchase order for 800 cases with an estimated export value of 28,000 USD in March 2024 and available to Mexican consumer on April 1st, 2024. Raisin Administrative Committee provided industry-wide consultations during 2023 providing market information, importers contacts and facilitating communication […]