Tag: Dried fruits
15/12/2020

CHRISTMAS WEBINAR WITH CHEF IRVING QUIROZ

After four successful webinars implemented by Chef Irving Quiroz, Imalinx coordinated the last webinar of 2020 with California Raisins to talk about the advantages as a natural sweetener in Christmas season dishes.

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13/12/2020

Cooking with renowned chefs from Mexico

During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]

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23/11/2020

In-Store Promotion

As part of the “Taste of the West” campaign, whose objective was to promote products from the West of the United States, Wusata had communication through Walmart and HEB channels. The challenge of this project was to find a way to communicate the campaign to the consumer in a forceful and attractive way without being […]

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12/10/2020

TASTE OF THE WEST

On October 2020, the first recipe program with products from the Western United States was held including 5 of the most recognized chefs in Mexico.

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13/08/2020

Spreading the Passion for Bread

Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.

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27/05/2020

Infinite uses of California Raisins for Bakery

On May 27th, Imalinx organized a Bakery Webinar with Chef Irving Quiroz to talk about the “Uses of California Raisins i bakery” The Chef developed 3 recipes with raisins as the main ingredient and he explained the process of each one during the webinar.   The webinar was broadcasted on Zoom with a total of 461  registered attendees and 311 total users  during 90 minutes. The webinar […]

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30/04/2020

NATIONAL RAISIN DAY (USA) IN MEXICO

To celebrate National Raisin Day (USA) in Mexico, we coordinated a media experience in Mexico so media contacts could enjoy a naturally sweet snack from home.

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29/02/2020

Superama’s Race “Corre con Sentido” 2020

Products of California sponsored the 4th Editions of Superama’s Race, with more than 5000 runners from Mexico City.

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11/09/2019

Sam´s Club Retail Promotion

The second retail promotion of California Raisins with Sam’s club resulted in a total of 450 sampling days.

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21/05/2019

4th Master Bakery Seminar of California Raisins

The 4th Master Baking Seminar took place in different cities of Mexico to share the benefits for consumption and use of their products.

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12/04/2019

Annual Baking Contest in Expo Gastronomica

California Raisins Annual Baking Contest was held during the trade show Expo Gastronomica.

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09/11/2018

Mexican bakers traveled to Napa, California.

California Raisins Mexico took mexican bakers to a Baking Training in the Culinary Institute of America in California. 

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