Tag: Dried fruits


To celebrate National Raisin Day (USA) in Mexico, we coordinated a media experience in Mexico so media contacts could enjoy a naturally sweet snack from home.

Read more

Superama’s Race “Corre con Sentido” 2020

Products of California sponsored the 4th Editions of Superama’s Race, with more than 5000 runners from Mexico City.

Read more

Sam´s Club Retail Promotion

The second retail promotion of California Raisins with Sam’s club resulted in a total of 450 sampling days.

Read more

4th Master Bakery Seminar of California Raisins

The 4th Master Baking Seminar took place in different cities of Mexico to share the benefits for consumption and use of their products.

Read more

Annual Baking Contest in Expo Gastronomica

California Raisins Annual Baking Contest was held during the trade show Expo Gastronomica.

Read more

Mexican bakers traveled to Napa, California.

California Raisins Mexico took mexican bakers to a Baking Training in the Culinary Institute of America in California. 

Read more

California Raisin main sponsor of the Second Foodservice Cup of Bakery

The Raisin Committee of California participated as sponsor in the Second Foodservice Cup of Bakery in the Expo Sirha.

Read more

Third Master Baking Seminar of California Raisins

The Third Master Baking Seminar was organized in Mexico City with speakers Didier Rosada and Juan Manuel Martinez Solarte. 

Read more

Christmas special promotion with El Globo bakery 

During the Christmas season a Co-branded campaign was carried out in order to promote Panettone and Fruitcake products labeled with California Raisins stamp.

Read more

Trip to the Culinary Institute of America

At the beginning of September, the winners of the first California Raisins Bakery Contest in Mexico had the opportunity to attend the Culinary Institute of America in Napa, California along with a group of winning bakers and chefs from Asia and Europe. Cultivation fields were visited, grapes were harvested and packing plants were visited.

Read more

First Master Seminar of Bakery with California Raisins

The first Master Bakery Seminar was taught by Craig Ponsford, professor at the Higher Institute of Gastronomy.

Read more