For the second consecutive year, Popcorn USA! participated in the campaign of Six Flags in Mexico called Christmas in the Park. The objective was increasing awareness of the benefits and versatility of popcorn among its visitors, as well as increasing sales.
The campaign ran from November 25 through December 24, including the following activities:
- Presence at 4 food stations around the park with popcorn machines branded by Popcorn USA!
- A 20-second promotional spot displaued on digital menu screens at 4 food stations.
- Activation inside the park to give away promotional kits creating brand awareness and engagement in Popcorn USA social media platforms.
