Local Pizza Promotions
Imalinx developed a strategy to increase the use of California Cheeses at local Pizzerias in different regions of the Country.
Menu Promotion at Six Flags Mexico
Conducted promotional activities with the Six Flags Amusement Park.
Promotion of Pizzas at Xolos Stadium
The Real California Milk Seal was present at Xolos Stadium in Tijuana with two points of sale at Jhon´s Pizza, as the stadium’s exclusive brand of pizza.
Halos Mandarins Campaign at Walmart and Superama.
Campaign development for Wonderful Halos Mandarins with retail marketing activities and sampling days at Walmart and Superama stores.
Guatemala Gastronomic Experience
Two workshops were held for consumers in cooperation with NuChef.
Back to School Campaign
A whole program was developed for Zespri in the back to school season to introduce its products in new regions.
Zespri in Waze!
Due to the success of previous geolocation campaign with Zespri kiwifruit at Waze, this year we decided to implement the campaign in Mexico. The strategy of the campaign was based on a system of geolocation of Waze, same that allowed the users to identify the nearest points of sale of Zespri kiwifruit. Users had the option to choose these […]
Zespri supported to the Mexico National Rugby Team
Zespri kiwifruit SunGold was the half time snack that recharged the energy and vitality of the “Serpientes” women’s team of the Rugby Mexican Federation.
From New Zealand to Salvador!
Zespri arrived at El Salvador with a launching event to present the two varieties and seasonal recipes.
Christmas special promotion with El Globo bakery
During the Christmas season a Co-branded campaign was carried out in order to promote Panettone and Fruitcake products labeled with California Raisins stamp.
First Zespri participation program in Waze
Zespri joined the most important navigation platform in Latin America to bring its users closer to the Zespri kiwifruit sale points.
Month for potato lovers
The month for potato lovers was held by Idaho Potatoes.