Expo ANTAD, that took place from March 12 to 14, is a trade show focused on the retail sector with more than 1,100 exhibiting companies and an estimated 10,000 professional visitors. This year IMALINX coordinated a total of 17 booths for 6 of our clients, organizing logistics, business meetings and follow-ups with importers, distributors and […]
Zoofari is a zoo located in central Mexico that receives around 75,000 visitors annually. A popcorn machine was lent to Zoofari Park for a 4-week trial period to promote the profitability of having a popcorn machine and offering American popcorn to its visitors. Additionally, promotional materials from Popcorn USA, including water bottles, bags, and cardholders, […]
For the second consecutive year, Popcorn USA! participated in the campaign of Six Flags in Mexico called Christmas in the Park. The objective was increasing awareness of the benefits and versatility of popcorn among its visitors, as well as increasing sales. The campaign ran from November 25 through December 24, including the following activities: Presence […]
After the campaign at Zoofari, the Benjamin Franklin Library expressed great interest in acquiring a popcorn machine. Following up on foodservice activities, Imalinx provided the Benjamin Franklin Library with a popcorn machine for a 4-week trial period starting July 19th. Additionally, a staff member was assigned to operate the machine during this period on their […]
Popcorn USA attended Expo Cocina y Sabores in conjunction with the renowned Chef Juan Carlos Delgado.
Creation of a program directed to final consumers, particularly families with children, to encourage healthy eating of popcorn from United States in Mexico and Costa Rica.
As a result of a successful campaign, Popcorn USA created an alliance with one of the most important cinema chains in Costa Rica.
Imalinx implemented a television campaign with TV Azteca with the objective of promote consumption of US kernel popcorn.