Success stories

On October 2024, the California Raisins Administrative Commitee participated in the first edition of the Sourdough Seminar with Irving Quiroz and Gluten Morgen, who is a renowned baker on social media with a total of 1.7 million followers.  The course was aimed at people dedicated to baking. During the course, Chef Irving highlighted nutritional information, […]

California Raisins actively participated in Expo Mexipan 2024, the most important bakery industry event in Mexico, which gathered processors, distributors, and consumers from across the country. This was a unique opportunity to strengthen the presence of California Raisins in the Mexican market and position them as a premium choice in bakery and pastry products.  During […]

California Raisins was part of the second edition of the cooking class for children 6 and 8 years old, where they learned how to prepare two recipes where the star ingredient was the California Raisins.  The event took place in the city of Monterrey, Nuevo Leon in the outstanding workshop of our beloved Chef Irving […]

Sunmaid Growers of California listed 12 SKUs in the Mexican Market delivering the first purchase order for 800 cases with an estimated export value of 28,000 USD in March 2024 and available to Mexican consumer on April 1st, 2024. Raisin Administrative Committee provided industry-wide consultations during 2023 providing market information, importers contacts and facilitating communication […]

Expo ANTAD, that took place from March 12 to 14, is a trade show focused on the retail sector with more than 1,100 exhibiting companies and an estimated 10,000 professional visitors.  This year IMALINX coordinated a total of 17 booths for 6 of our clients, organizing logistics, business meetings and follow-ups with importers, distributors and […]

Throughout the year, campaigns were carried out with different influencers with the objective of sharing relevant information about California Raisins, from its use, benefits, applications, recommendations, etc. In addition, the key messages of nutrition, versatility and quality were highlighted.    Each influencer has a different essence in which they communicate with their followers, but they all […]

Every year in December, El Globo and California Raisins collaborate together to make the traditional Panettone, one of the most emblematic products that this bakery has in Mexico.  In December 2023, the Panettone was launched on the market with a beautiful red packaging and California Raisins logo. In addition, a contest was held through social […]

California Raisins was part of a master class with Chef Irving, where 10 consumers participated and won their place through a contest launched on social networks.  The master class had the objective of teaching the elaboration of a Panettone with some of the steps that El Globo performs for it, the class was led by […]

The third edition of our printed recipe book “Celebrating Moms” where we had a total of 28 recipes in which renowned chefs in the baking industry and consumers who love California raisins participated.  Communication was carried out through social networks with the support of different influencers and media outlets who shared their experience participating in […]

California Raisins was part of a cooking class for children under 12 years old in which they learned how to make two recipes where the star ingredient was raisins.  The event took place in the state of Monterrey in the outstanding workshop of our beloved Chef Irving Quiroz “Amasijo”, where we had the company of […]

California Raisins was in charge of organizing the forum “Innovation in bakery for retail”. For the first time, California Raisins introduced an innovative online forum format, attended by numerous VIP guests, moderated by Darinel Becerra, editorial director and partner of Retailers.mx, and led by Marc Misseri, independent chef and consultant, with a 40-year trajectory in […]

This webinar aimed to reach an audience of more than 300 bakery professionals and talk about the different ways in which California Raisins can be included in the baking industry, with two of the most important opinion leaders as speakers. The renowned Chef, Irving Quiroz, addressed different topics on existing trends at baking in this […]