Tag: California Raisins
15/12/2020

CHRISTMAS WEBINAR WITH CHEF IRVING QUIROZ

After four successful webinars implemented by Chef Irving Quiroz, Imalinx coordinated the last webinar of 2020 with California Raisins to talk about the advantages as a natural sweetener in Christmas season dishes.

Read more
13/12/2020

Cooking with renowned chefs from Mexico

During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]

Read more
13/08/2020

Spreading the Passion for Bread

Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.

Read more
27/05/2020

Infinite uses of California Raisins for Bakery

On May 27th, Imalinx organized a Bakery Webinar with Chef Irving Quiroz to talk about the “Uses of California Raisins i bakery” The Chef developed 3 recipes with raisins as the main ingredient and he explained the process of each one during the webinar.   The webinar was broadcasted on Zoom with a total of 461  registered attendees and 311 total users  during 90 minutes. The webinar […]

Read more
30/04/2020

NATIONAL RAISIN DAY (USA) IN MEXICO

To celebrate National Raisin Day (USA) in Mexico, we coordinated a media experience in Mexico so media contacts could enjoy a naturally sweet snack from home.

Read more
29/02/2020

Superama’s Race “Corre con Sentido” 2020

Products of California sponsored the 4th Editions of Superama’s Race, with more than 5000 runners from Mexico City.

Read more
11/09/2019

Sam´s Club Retail Promotion

The second retail promotion of California Raisins with Sam’s club resulted in a total of 450 sampling days.

Read more
21/05/2019

4th Master Bakery Seminar of California Raisins

The 4th Master Baking Seminar took place in different cities of Mexico to share the benefits for consumption and use of their products.

Read more
12/04/2019

Annual Baking Contest in Expo Gastronomica

California Raisins Annual Baking Contest was held during the trade show Expo Gastronomica.

Read more
09/11/2018

Mexican bakers traveled to Napa, California.

California Raisins Mexico took mexican bakers to a Baking Training in the Culinary Institute of America in California. 

Read more
12/10/2018

California Raisin main sponsor of the Second Foodservice Cup of Bakery

The Raisin Committee of California participated as sponsor in the Second Foodservice Cup of Bakery in the Expo Sirha.

Read more
01/08/2018

Third Master Baking Seminar of California Raisins

The Third Master Baking Seminar was organized in Mexico City with speakers Didier Rosada and Juan Manuel Martinez Solarte. 

Read more