IPC and RAC celebrate the 4th of July at PGBBQ
On July 4th, the spirit of American Independence was celebrated at both branches of Pinche Gringo BBQ in Mexico City—Polanco and Patio. The event featured the participation of two iconic U.S. products: Idaho Potatoes and California Raisins. Following the joint planning with the team from Pinche Gringo Barbecue and the account executives from Imalinx, we organized […]
Third Edition of Learning to Cook with Chef Irving Quiroz
The city of Monterrey, Nuevo León, hosted the third edition of “Learning to Cook with Chef Irving”, an experience designed for children to experiment, play, and enjoy the unique flavor of California Raisins while learning about their benefits. The event took place at the renowned “Amasijo” workshop, led by our beloved Chef Irving Quiroz. On this occasion, eight young chefs participated, preparing two […]
Christmas with a Taste of California: The Panettone Experience at El Globo
During the holiday season, California Raisins collaborated with El Globo, a bakery owned by Grupo Bimbo, the world’s largest bakery company. This collaboration involved the promotion of panettone made with California raisins at more than 170 branches across Mexico, available in two sizes: for the first time in an individual size and also in a […]
Idaho potatoes and California Raisins participate during Thanksgiving at P Gringo BBQ
During Thanksgiving, Idaho Potatoes and California Raisins participated in the Thanksgiving Day celebration event at P Gringo BBQ Warehouse in Polanco, Mexico City. In addition to being present with gifts, they stood out at a booth highlighting the many qualities and benefits of Idaho potatoes and California raisins. The menu for the day included juicy […]
Seminar with Irving Quiroz and Gluten Morgen
On October 2024, the California Raisins Administrative Commitee participated in the first edition of the Sourdough Seminar with Irving Quiroz and Gluten Morgen, who is a renowned baker on social media with a total of 1.7 million followers. The course was aimed at people dedicated to baking. During the course, Chef Irving highlighted nutritional information, […]
California Raisins at Expo Mexipan 2024
California Raisins actively participated in Expo Mexipan 2024, the most important bakery industry event in Mexico, which gathered processors, distributors, and consumers from across the country. This was a unique opportunity to strengthen the presence of California Raisins in the Mexican market and position them as a premium choice in bakery and pastry products. During […]
Second edition of Learning to cook with Chef Irving.
California Raisins was part of the second edition of the cooking class for children 6 and 8 years old, where they learned how to prepare two recipes where the star ingredient was the California Raisins. The event took place in the city of Monterrey, Nuevo Leon in the outstanding workshop of our beloved Chef Irving […]
Sunmaid.
Sunmaid Growers of California listed 12 SKUs in the Mexican Market delivering the first purchase order for 800 cases with an estimated export value of 28,000 USD in March 2024 and available to Mexican consumer on April 1st, 2024. Raisin Administrative Committee provided industry-wide consultations during 2023 providing market information, importers contacts and facilitating communication […]
ANTAD 2024
Expo ANTAD, that took place from March 12 to 14, is a trade show focused on the retail sector with more than 1,100 exhibiting companies and an estimated 10,000 professional visitors. This year IMALINX coordinated a total of 17 booths for 6 of our clients, organizing logistics, business meetings and follow-ups with importers, distributors and […]
Influencers 2023 with California Raisins
Throughout the year, campaigns were carried out with different influencers with the objective of sharing relevant information about California Raisins, from its use, benefits, applications, recommendations, etc. In addition, the key messages of nutrition, versatility and quality were highlighted. Each influencer has a different essence in which they communicate with their followers, but they all […]
El Globo Panettone 2023
Every year in December, El Globo and California Raisins collaborate together to make the traditional Panettone, one of the most emblematic products that this bakery has in Mexico. In December 2023, the Panettone was launched on the market with a beautiful red packaging and California Raisins logo. In addition, a contest was held through social […]
Master Class of Panettone from El Globo with Chef Irving Quiroz
California Raisins was part of a master class with Chef Irving, where 10 consumers participated and won their place through a contest launched on social networks. The master class had the objective of teaching the elaboration of a Panettone with some of the steps that El Globo performs for it, the class was led by […]