This year we held a sampling program at Costco in late July and early August. For this activation, fresh Idaho potatoes were tasted in 17 Costco stores in 6 cities around the country.

The objective of the activity was for people to taste the unique flavor of Idaho potatoes, how they are prepared and to identify the “Grown in Idaho” seal as a guarantee that they are acquiring authentic Idaho potatoes of the highest quality.

During the two tasting weekends, more than 2,175 bags of 10 pounds of fresh potatoes were sold, equivalent to $345.8k in sales, thus obtaining an ROI of 195%