Tag: Dairy
09/08/2024

HEB Roadshow – Hello California

On August 8 and 9, Imalinx, in conjunction with the California Dairy Council and 5 cheese producers, visited the city of Querétaro to provide training to executives and store managers on products that bear the Real California Milk seal.   Mention client, association  CMAB  The event was coordinated 3 months in advance to be able to […]

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23/07/2024

Delizie della Burrata  

On Tuesday, July 23rd, the Delizie della Burrata event took place in Cuernavaca, Morelos. An event designed to bring the best quality of fresh cheeses to the door of the foodservice sector in the eternal spring city. Di Stefano cheeses are made with 100% cow’s milk from California in the artisan style and with the […]

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12/03/2024

ANTAD 2024     

Expo ANTAD, that took place from March 12 to 14, is a trade show focused on the retail sector with more than 1,100 exhibiting companies and an estimated 10,000 professional visitors.  This year IMALINX coordinated a total of 17 booths for 6 of our clients, organizing logistics, business meetings and follow-ups with importers, distributors and […]

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01/01/2024

New product launches

We start the year with new desserts!   At the beginning of 2024 we launched 14 different First Street ice cream flavors at Chedraui nationwide in Mexico. From the classic vanilla and chocolate flavors, to new combinations such as our rainbow sorbet with orange, pineapple and raspberry ice cream.   We also launched the creamy French Petit […]

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01/12/2023

WUSATA Trade Mission

In December 2023, WUSATA’s largest trade mission (Mega Mision)  was once again held.   As every year, as representatives of the Western U.S. Agribusiness Association in Mexico, we hosted and organized the Trade Mission that offers U.S. exporting companies an exceptional opportunity to meet with buyers from Mexico and Latin America.   It took place in Mexico […]

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27/09/2022

California Milk explores Chile  

Espacio Food and Service is the most important food show in Chile. It was held from September 27th to 29th in Santiago de Chile, Chile where the key contacts of the industry get together to share trends of products, services, and technologies.  California Milk took part for the first time in the show to explore […]

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24/06/2022

DEMOS CITY CLUB     

This year, we were able to introduce the different presentations of California Select Farms brand cheeses to the City Club chain. To boost sales, sampling sessions were held nationwide on 4 weekends during June and July.  The objective of the activity was for people to know more about the cheeses offered by Real California Milk, […]

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17/05/2022

WUSATA IN ANTAD 2022

Six companies from the Western United States belonging to WUSATA, participated in ANTAD 2022, offering their products in the show’s American pavilion, meeting with self-service buyers with the aim of incorporating their products into the Mexican market. The attending companies were: Agropur Primo Pup Eagle Eye Produce Carrel Exports American Trading International Washington State Department […]

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17/05/2022

REAL CALIFORNIA MILK IN ANTAD 2022 

The California Milk Advisory Board once again participated in the largest Expo for Supermarkets in LATAM, Expo ANTAD. A leading professional event for the Retail, Hotel and Restaurant sector in the food industry supply chain, took place May 17-19 in Guadalajara.  It was an event focused on generating business meetings, publicizing the attributes and benefits […]

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01/05/2022

California Milk y  Sam’s Club Digital Program 

Due to Mother’s Day and the multiple recipes that can be made with Real California Milk’s mozzarella cheese, we implemented a strategy throughout the month of May through Sam’s Club digital magazine to promote and publicize the quality of the seal.  Editorial content was published promoting the brand’s own mozzarella cheese “Member’s Mark” in its […]

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21/03/2022

SIAL America – Inbound trade mission 

A success story of a great opportunity for six Mexican buyers (Comercializadora Mexport, Casa Ley, Grupo Cimarron, Hanseatik, Good Express and Dualmex) where, through the support of WUSATA, they traveled to Las Vegas, Nevada to attend the SIAL America’s first show edition and the Pizza Expo show with the objective of increasing their portfolio.  Our […]

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18/02/2022

PORK RINDS PIZZA FROM LA RAMOS AT PIZZA DE PRIZZA

On February 18, 2022, Pizza DePrizza unveiled its new pizza with pork rinds; a collaboration between Real California Milk and Carnes La Ramos, one of the most important butcheries in the North of the Republic founded in 1968, which with over time and the quality of their products became increasingly popular with their customers and […]

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