Espacio Food and Service is the most important food show in Chile. It was held from September 27th to 29th in Santiago de Chile, Chile where the key contacts of the industry get together to share trends of products, services, and technologies. California Milk took part for the first time in the show to explore […]
This year, we were able to introduce the different presentations of California Select Farms brand cheeses to the City Club chain. To boost sales, sampling sessions were held nationwide on 4 weekends during June and July. The objective of the activity was for people to know more about the cheeses offered by Real California Milk, […]
Six companies from the Western United States belonging to WUSATA, participated in ANTAD 2022, offering their products in the show’s American pavilion, meeting with self-service buyers with the aim of incorporating their products into the Mexican market. The attending companies were: Agropur Primo Pup Eagle Eye Produce Carrel Exports American Trading International Washington State Department […]
The California Milk Advisory Board once again participated in the largest Expo for Supermarkets in LATAM, Expo ANTAD. A leading professional event for the Retail, Hotel and Restaurant sector in the food industry supply chain, took place May 17-19 in Guadalajara. It was an event focused on generating business meetings, publicizing the attributes and benefits […]
Due to Mother’s Day and the multiple recipes that can be made with Real California Milk’s mozzarella cheese, we implemented a strategy throughout the month of May through Sam’s Club digital magazine to promote and publicize the quality of the seal. Editorial content was published promoting the brand’s own mozzarella cheese “Member’s Mark” in its […]
A success story of a great opportunity for six Mexican buyers (Comercializadora Mexport, Casa Ley, Grupo Cimarron, Hanseatik, Good Express and Dualmex) where, through the support of WUSATA, they traveled to Las Vegas, Nevada to attend the SIAL America’s first show edition and the Pizza Expo show with the objective of increasing their portfolio. Our […]
On February 18, 2022, Pizza DePrizza unveiled its new pizza with pork rinds; a collaboration between Real California Milk and Carnes La Ramos, one of the most important butcheries in the North of the Republic founded in 1968, which with over time and the quality of their products became increasingly popular with their customers and […]
In November 2021, California Raisins sponsored the International Gourmet Festival in Vallarta. We were able to generate over 30 trade leads and have presence during the event with raisins and cheese boards in 2 of the participating restaurants during the opening as well as during the wine festival, with the participation of the best international […]
In the month of December, hand in hand with other major brands, Real California Milk sponsored one of the biggest dynamics of the season, where a Christmas-themed musical theater production dedicated to children took place. The objective of this dynamic was to impact this segment of the market and at the same time, educate on […]
This year DiStefano burrata cheese arrived to the best restaurants in Mexico! For two months, Real California Milk, in company of different media and influencers, traveled around “Ruta de la Burrata” visiting three different restaurants, all of them Italian, but with different concepts. Our first stop at Fornería del Becco, welcomed our guests with an […]
Promotion in the Service Deli area to increase the consumption of California cheese in Costco pizzas.
Marketing campaign to promote the seal at dairy products available in Calimax.