Collaboration with Efrén Ríos
Chef Efrén Ríos, better known as Ziggy, has been ambassador of Real California Milk since 2018 and has been a spokesperson at many gastronomic events and product workshops. His most recent project comes under the name of Coma Pizza, an innovative pizzeria concept that offers an experience in every slice. In December 2020, Real California […]
Cooking with renowned chefs from Mexico
During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]
In-Store Promotion
As part of the “Taste of the West” campaign, whose objective was to promote products from the West of the United States, Wusata had communication through Walmart and HEB channels. The challenge of this project was to find a way to communicate the campaign to the consumer in a forceful and attractive way without being […]
Pizza Promotion in Costco Service Deli
Costco and the California Milk Advisory Board created alliances to promote two pizzas in Service Deli area, cheese and pepperoni, where he origin of the cheese was promoted accompanied with retail publications in Facebook and Contacto magazine, as well as in the Real California Milk social media. The promotion was executed in a month, from […]
TASTE OF THE WEST
On October 2020, the first recipe program with products from the Western United States was held including 5 of the most recognized chefs in Mexico.
Spreading the Passion for Bread
Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.
Chef Irving Quiroz highlights the importance of butter in baking
More than 1,000 registered participants in an online seminar with Chef Irving Quiroz, he spoke about the importance of butter as a key ingredient in baking
Thailand – Annual Meeting of Real California Milk
Members of imalinx traveled to Thailand to be part of the annual meeting with different countries and members of the Real California Milk.
Training at CIA Napa, California.
In October 2019, Real California Milk held the second edition of the California Dairy Products Contest where 8 teams competed for a trip to Napa, California. The Food & Wine team showed by Chef Antonio Garrido and Chef Mariana Rojas surprised the jury with their dishes and became winners of the Training in Trends and […]
Introduction of New Dairy Products to the Mexican Market
The foodservice channel recorded this year the entry of several dairy products with the California Dairy Commission Seal to different supermarket chains in Mexico.
Food & Service TradeShow
Trade mission sponsored by the Western Agro-Commercial Association of the United States (WUSATA) where four companies from the Western United States exhibited their products in one of the largest shows in Latin America, Espacio Food & Service, in the pavilion from the USA. The main objective was to develop business relationships with potential clients from […]
Local Pizza Promotions
Imalinx developed a strategy to increase the use of California Cheeses at local Pizzerias in different regions of the Country.