Pizza Promotion in Costco Service Deli
Costco and the California Milk Advisory Board created alliances to promote two pizzas in Service Deli area, cheese and pepperoni, where he origin of the cheese was promoted accompanied with retail publications in Facebook and Contacto magazine, as well as in the Real California Milk social media. The promotion was executed in a month, from […]
Spreading the Passion for Bread
Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.
Chef Irving Quiroz highlights the importance of butter in baking
More than 1,000 registered participants in an online seminar with Chef Irving Quiroz, he spoke about the importance of butter as a key ingredient in baking
Thailand – Annual Meeting of Real California Milk
Members of imalinx traveled to Thailand to be part of the annual meeting with different countries and members of the Real California Milk.
Training at CIA Napa, California.
In October 2019, Real California Milk held the second edition of the California Dairy Products Contest where 8 teams competed for a trip to Napa, California. The Food & Wine team showed by Chef Antonio Garrido and Chef Mariana Rojas surprised the jury with their dishes and became winners of the Training in Trends and […]
Introduction of New Dairy Products to the Mexican Market
The foodservice channel recorded this year the entry of several dairy products with the California Dairy Commission Seal to different supermarket chains in Mexico.
Food & Service TradeShow
Trade mission sponsored by the Western Agro-Commercial Association of the United States (WUSATA) where four companies from the Western United States exhibited their products in one of the largest shows in Latin America, Espacio Food & Service, in the pavilion from the USA. The main objective was to develop business relationships with potential clients from […]
Local Pizza Promotions
Imalinx developed a strategy to increase the use of California Cheeses at local Pizzerias in different regions of the Country.
Menu Promotion at Six Flags Mexico
Conducted promotional activities with the Six Flags Amusement Park.
Promotion of Pizzas at Xolos Stadium
The Real California Milk Seal was present at Xolos Stadium in Tijuana with two points of sale at Jhon´s Pizza, as the stadium’s exclusive brand of pizza.
Calimax convention
California Milk Advisory Board participated in the first Calimax Convention.
1st California Dairy Contest
IImalinx celebrated the first Real California Milk contest in Mexico with the aim of involving and developing culinary professionals from the country in the world of California dairy farms.