Partnership with Costco México for pizza promotion.
Promotion in the Service Deli area to increase the consumption of California cheese in Costco pizzas.
Campaign “Having fun like a king”
Marketing campaign to promote the seal at dairy products available in Calimax.
Digital promotion with Sam’s Club
California Milk Advisory Board implemented a strategy through the Sam’s Club digital magazine to promote and communicate the benefits of the seal.
Bon Bons ice cream launch in Costco
Nationwide launch in Mexico of Bon bons ice cream, mini bites of vanilla ice cream covered with chocolate.
Healthy connection with consumers
Public relations programs changed completely as a result of the Covid-19 pandemic, many of the face-to-face events were canceled, and brand launches migrated to digital. Fernanda Alvarado, is a teacher in community nutrition with an International Master’s degree in Nutrition and Dietetics from the European University of the Atlantic. She is co-author of the Manual […]
Collaboration with Pizzaiolo Efrén Ríos
Chef Efrén Ríos, better known as Ziggy, has been ambassador of Real California Milk since 2018 and has been a spokesperson at many gastronomic events and product workshops. His most recent project comes under the name of Coma Pizza, an innovative pizzeria concept that offers an experience in every slice. In December 2020, Real California […]
Cooking with renowned chefs from Mexico
During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]
Pizza Promotion in Costco Service Deli
Costco and the California Milk Advisory Board created alliances to promote two pizzas in Service Deli area, cheese and pepperoni, where he origin of the cheese was promoted accompanied with retail publications in Facebook and Contacto magazine, as well as in the Real California Milk social media. The promotion was executed in a month, from […]
TASTE OF THE WEST
On October 2020, the first recipe program with products from the Western United States was held including 5 of the most recognized chefs in Mexico.
Spreading the Passion for Bread
Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.
Chef Irving Quiroz highlights the importance of butter in baking
More than 1,000 registered participants in an online seminar with Chef Irving Quiroz, he spoke about the importance of butter as a key ingredient in baking
Thailand – Annual Meeting of Real California Milk
Members of imalinx traveled to Thailand to be part of the annual meeting with different countries and members of the Real California Milk.