Tag: Consumer engagement programs
15/12/2020

CHRISTMAS WEBINAR WITH CHEF IRVING QUIROZ

After four successful webinars implemented by Chef Irving Quiroz, Imalinx coordinated the last webinar of 2020 with California Raisins to talk about the advantages as a natural sweetener in Christmas season dishes.

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15/12/2020

Collaboration with Efrén Ríos

Chef Efrén Ríos, better known as Ziggy, has been ambassador of Real California Milk since 2018 and has been a spokesperson at many gastronomic events and product workshops. His most recent project comes under the name of Coma Pizza, an innovative pizzeria concept that offers an experience in every slice. In December 2020, Real California […]

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13/12/2020

Cooking with renowned chefs from Mexico

During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]

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23/11/2020

In-Store Promotion

As part of the “Taste of the West” campaign, whose objective was to promote products from the West of the United States, Wusata had communication through Walmart and HEB channels. The challenge of this project was to find a way to communicate the campaign to the consumer in a forceful and attractive way without being […]

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01/11/2020

Good Carbs

IPC had the initiative to promote Idaho Potatoes as a healthy carbohydrate since one of the biggest challenges of the account is the belief that carbohydrates affect in a diet, so, through athletes such as Paola Longoria, Charlie Sarmiento and Oso Negro a “good carbohydrate” campaign was launched. The biggest challenge was to find the […]

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12/10/2020

TASTE OF THE WEST

On October 2020, the first recipe program with products from the Western United States was held including 5 of the most recognized chefs in Mexico.

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14/02/2020

E-commerce Strategy Halos -Walmart

We distributed 7,810 boxes of Wonderful Halos through an e-commerce strategy with Walmart Mexico. In February we contacted the Walmart e-commerce department to develop a strategy that increases the brand awareness of the Wonderful Halos Mandarins. The main objective was to educate our customers on the goods of this Wonderful product. With the e-commerce team […]

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11/09/2019

Sam´s Club Retail Promotion

The second retail promotion of California Raisins with Sam’s club resulted in a total of 450 sampling days.

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01/07/2019

E-commerce Campaign with Superama and Zespri SunGold

As part of the Retail Marketing campaign with Superama, Zespri joined the initiative to be the first fruit to have a e-commerce campaign with giveaway at Superama online.   Twenty Superama stores in Mexico City were selected in 4 different weeks of the season, to send 9 000 gift boxes to consumers.  For every online purchase of fruits and vegetables at the participating stores they […]

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09/05/2019

Local Pizza Promotions

Imalinx developed a strategy to increase the use of California Cheeses at local Pizzerias in different regions of the Country.

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23/04/2019

Promotion of Pizzas at Xolos Stadium

The Real California Milk Seal was present at Xolos Stadium in Tijuana with two points of sale at Jhon´s Pizza, as the stadium’s exclusive brand of pizza.

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