IPC and RAC celebrate the 4th of July at PGBBQ
On July 4th, the spirit of American Independence was celebrated at both branches of Pinche Gringo BBQ in Mexico City—Polanco and Patio. The event featured the participation of two iconic U.S. products: Idaho Potatoes and California Raisins. Following the joint planning with the team from Pinche Gringo Barbecue and the account executives from Imalinx, we organized […]
Third Edition of Learning to Cook with Chef Irving Quiroz
The city of Monterrey, Nuevo León, hosted the third edition of “Learning to Cook with Chef Irving”, an experience designed for children to experiment, play, and enjoy the unique flavor of California Raisins while learning about their benefits. The event took place at the renowned “Amasijo” workshop, led by our beloved Chef Irving Quiroz. On this occasion, eight young chefs participated, preparing two […]
Campaign with Aztlan
On January 18th and 19th, two activation days were held at Aztlán amusement park as part of a month-long campaign aimed at promoting informed popcorn consumption. The goal was to educate visitors about the origin, nutritional benefits, and everyday uses of popcorn. This campaign was seamlessly integrated with the park’s attractive menu of flavored popcorn […]
Popcorn at Christmas in the park
On December 21st, a special activation took place at Six Flags Mexico as part of a month-long campaign designed to raise awareness about the origin of U.S. popcorn, its benefits, and its various uses. Taking advantage of the park’s high foot traffic during the holiday season, the campaign featured prominent branding on official popcorn containers […]
Christmas with a Taste of California: The Panettone Experience at El Globo
During the holiday season, California Raisins collaborated with El Globo, a bakery owned by Grupo Bimbo, the world’s largest bakery company. This collaboration involved the promotion of panettone made with California raisins at more than 170 branches across Mexico, available in two sizes: for the first time in an individual size and also in a […]
Idaho potatoes and California Raisins participate during Thanksgiving at P Gringo BBQ
During Thanksgiving, Idaho Potatoes and California Raisins participated in the Thanksgiving Day celebration event at P Gringo BBQ Warehouse in Polanco, Mexico City. In addition to being present with gifts, they stood out at a booth highlighting the many qualities and benefits of Idaho potatoes and California raisins. The menu for the day included juicy […]
Burrata Brunch CMAB
On November 28th, 2024 the California Milk Advisory Board (CMAB) hosted an exclusive burrata brunch in Mexico City, bringing together three media outlets, two renowned influencers, and five distinguished chefs. This event, organized in collaboration with the regional importer, aimed to strengthen connections with chefs from five prestigious restaurants. Attendees included media representatives from Reforma, […]
Food and Wine Festival CMAB
We participated in the Food and Wine Festival at the Hipódromo de las Américas in Mexico City on Saturday, November 16, and Sunday, November 17, 2024 promoting Real California dairy products through tastings. This festival is recognized as one of the most important gastronomic events of the year, offering a diverse program of activities where […]
Grapes sampling and digital promotions in Club retailers in Mexico
2024 was the first season in which Imalinx coordinated promotional activities for California grapes. Part of the program targeted major Club retailers, including Costco and Sam’s Club. At Costco, nationwide sampling events were held in 42 stores on November 14th, 15th, and 16th, with additional promotions in 16 top-performing locations on November 23rd. These events […]
Real California Milk and Popcorn USA participate in Granjaween 2024.
The California Milk Advisory Board and Popcorn USA participated in Granjaween 2024, event organized by the Granja de las Américas, located in the western part of Mexico City. The event brought together children and influencers, who shared a joyful moment celebrating both Halloween and Día de Muertos within the venue. The most exciting moment during the celebration was the costume contest, where participants wowed […]
TEDx San Ángel “Evolution”
On October 19th, 2024, CMAB participated at TEDx San Ángel “Evolution”, both as a sponsorship and with Michael Boccadoro as speaker, as a sustentability expert. TEDx San Ángel is a independent program of local events, part of TED Talks, a non-profit organization dedicated to spreading ideas. The event was in Teatro Centenario Coyoacán, around 400 […]
Seminar with Irving Quiroz and Gluten Morgen
On October 2024, the California Raisins Administrative Commitee participated in the first edition of the Sourdough Seminar with Irving Quiroz and Gluten Morgen, who is a renowned baker on social media with a total of 1.7 million followers. The course was aimed at people dedicated to baking. During the course, Chef Irving highlighted nutritional information, […]