Success stories

This year we held a sampling program at Costco in late July and early August. For this activation, fresh Idaho potatoes were tasted in 17 Costco stores in 6 cities around the country. The objective of the activity was for people to taste the unique flavor of Idaho potatoes, how they are prepared and to […]

This year we held three weeks of Idaho Potato samplings at 36 City Club stores across the country from July through September.   The objective of the activity was for people to know about the unique and delicious flavor of Idaho potatoes, how they are prepared, and to identify the “Grown in Idaho” seal as a […]

This year, we were able to introduce the different presentations of California Select Farms brand cheeses to the City Club chain. To boost sales, sampling sessions were held nationwide on 4 weekends during June and July.  The objective of the activity was for people to know more about the cheeses offered by Real California Milk, […]

Due to Mother’s Day and the multiple recipes that can be made with Real California Milk’s mozzarella cheese, we implemented a strategy throughout the month of May through Sam’s Club digital magazine to promote and publicize the quality of the seal.  Editorial content was published promoting the brand’s own mozzarella cheese “Member’s Mark” in its […]

On February 18, 2022, Pizza DePrizza unveiled its new pizza with pork rinds; a collaboration between Real California Milk and Carnes La Ramos, one of the most important butcheries in the North of the Republic founded in 1968, which with over time and the quality of their products became increasingly popular with their customers and […]

Christmas promotion with SuperChivas supermarket chain to position Russet potatoes and the “Grown in Idaho” seal.

Promotion in the Service Deli area to increase the consumption of California cheese in Costco pizzas.

Marketing campaign to promote the seal at dairy products available in Calimax.

California Milk Advisory Board implemented a strategy through the Sam’s Club digital magazine to promote and communicate the benefits of the seal.

Nationwide launch in Mexico of Bon bons ice cream, mini bites of vanilla ice cream covered with chocolate.

Public relations programs changed completely as a result of the Covid-19 pandemic, many of the face-to-face events were canceled, and brand launches migrated to digital.  Fernanda Alvarado, is a teacher in community nutrition with an International Master’s degree in Nutrition and Dietetics from the European University of the Atlantic. She is co-author of the Manual […]

After four successful webinars implemented by Chef Irving Quiroz, Imalinx coordinated the last webinar of 2020 with California Raisins to talk about the advantages as a natural sweetener in Christmas season dishes.