Success stories

On November 28th, 2024 the California Milk Advisory Board (CMAB) hosted an exclusive burrata brunch in Mexico City, bringing together three media outlets, two renowned influencers, and five distinguished chefs. This event, organized in collaboration with the regional importer, aimed to strengthen connections with chefs from five prestigious restaurants. Attendees included media representatives from Reforma, […]

We participated in the Food and Wine Festival at the Hipódromo de las Américas in Mexico City on Saturday, November 16, and Sunday, November 17, 2024 promoting Real California dairy products through tastings. This festival is recognized as one of the most important gastronomic events of the year, offering a diverse program of activities where […]

On October 19th, 2024, CMAB participated at TEDx San Ángel “Evolution”, both as a sponsorship and with Michael Boccadoro as speaker, as a sustentability expert.   TEDx San Ángel is a independent program of local events, part of TED Talks, a non-profit organization dedicated to spreading ideas.   The event was in Teatro Centenario Coyoacán, around 400 […]

On October 2024, the California Raisins Administrative Commitee participated in the first edition of the Sourdough Seminar with Irving Quiroz and Gluten Morgen, who is a renowned baker on social media with a total of 1.7 million followers.  The course was aimed at people dedicated to baking. During the course, Chef Irving highlighted nutritional information, […]

We participated in Grill Master in Monterrey, Nuevo Leon, Mexico during the month of August promoting Idaho potatoes and the 3-pound HEB package.  Grill Master is one of the most prominent and recognized events for barbecue enthusiasts in Mexico. It brings together the best grillers and a multitude of BBQ fans, creating the perfect environment […]

California Raisins was part of the second edition of the cooking class for children 6 and 8 years old, where they learned how to prepare two recipes where the star ingredient was the California Raisins.  The event took place in the city of Monterrey, Nuevo Leon in the outstanding workshop of our beloved Chef Irving […]

Sunmaid Growers of California listed 12 SKUs in the Mexican Market delivering the first purchase order for 800 cases with an estimated export value of 28,000 USD in March 2024 and available to Mexican consumer on April 1st, 2024. Raisin Administrative Committee provided industry-wide consultations during 2023 providing market information, importers contacts and facilitating communication […]

From January to March, American Pistachio Growers activated a campaign with Cocina Vital called Academia de Pistache where information was shared about the history of pistachios, the health benefits they provide, downloadable recipes, and articles.  The academy consisted of 3 different modules where users could register and get certified. The campaign was amplified on Cocina […]

On February 26, Pistachio Day is celebrated worldwide. This year, American Pistachio Growers did different activities to celebrate and let the world know why pistachios are everyone’s favorite snack.  Campaigns were carried out with different media in order to spread the message through digital platforms, including reels, recipes, posts, and detailed editorial notes. One of […]

Zoofari is a zoo located in central Mexico that receives around 75,000 visitors annually. A popcorn machine was lent to Zoofari Park for a 4-week trial period to promote the profitability of having a popcorn machine and offering American popcorn to its visitors.  Additionally, promotional materials from Popcorn USA, including water bottles, bags, and cardholders, […]

We start the year with new desserts!   At the beginning of 2024 we launched 14 different First Street ice cream flavors at Chedraui nationwide in Mexico. From the classic vanilla and chocolate flavors, to new combinations such as our rainbow sorbet with orange, pineapple and raspberry ice cream.   We also launched the creamy French Petit […]

Throughout the year, campaigns were carried out with different influencers with the objective of sharing relevant information about California Raisins, from its use, benefits, applications, recommendations, etc. In addition, the key messages of nutrition, versatility and quality were highlighted.    Each influencer has a different essence in which they communicate with their followers, but they all […]