Success stories

We had an approach with Pinche Gringo BBQ through the MLB event organized by the Agricultural Trade Office in Mexico city.   It is a chain with 8 restaurants in Mexico City. We saw a great opportunity to participate by integrating Idaho potatoes into some of their recipes and considering different types of support such as […]

An important support provided by Kiwi Zespri is the delivery of materials to traditional market vendors who handle the product. Some of the materials are: pennants, tarpaulins, recipe books, market bags, spoons, bin covers, borders, danglers and tasting boxes. These materials make Kiwi Zespri displays more visible and therefore sell more product.  Something new this […]

On August 8 and 9, Imalinx, in conjunction with the California Dairy Council and 5 cheese producers, visited the city of Querétaro to provide training to executives and store managers on products that bear the Real California Milk seal.   Mention client, association  CMAB  The event was coordinated 3 months in advance to be able to […]

As part of the WUSATA program for Mexico in 2024, an inbound trade mission focused on agricultural products was coordinated, which was led by Imalinx-Mexico, acting as the representative in the country. The mission took place from July 7 to 12, 2024.  The main objective of this trade mission was to educate suppliers from the […]

As part of IPC’s retail support efforts, we held l Potato Lover’s Month from April 8, 2024, to May 17, 2024, with the goal of increasing the supply and sales of Idaho potatoes in participating stores.  POS materials were sent out and used for displays. Store staff were assisted with setting up and maintaining the […]

We start the year with new desserts!   At the beginning of 2024 we launched 14 different First Street ice cream flavors at Chedraui nationwide in Mexico. From the classic vanilla and chocolate flavors, to new combinations such as our rainbow sorbet with orange, pineapple and raspberry ice cream.   We also launched the creamy French Petit […]

For the second consecutive year, Popcorn USA! participated in the campaign of Six Flags in Mexico called Christmas in the Park. The objective was increasing awareness of the benefits and versatility of popcorn among its visitors, as well as increasing sales. The campaign ran from November 25 through December 24, including the following activities: Presence […]

In collaboration with Alazan, a prominent importer distributing to key retailers like Scorpion and Tiendas DZ, we executed an innovative marketing strategy with a focus on culinary experiences. Over a span of 12 days in Ciudad de México, we hosted engaging cooking shows at the point of sale, featuring the preparation of popular dishes such […]

Potato Lover’s Month is an exhibition contest within a supermarket chain which consists of mounting the most creative display using the Idaho potato. The first edition of 2023 was held in 80 Calimax stores distributed in Tijuana, Ensenada, Mexicali, Rosarito and SLRC.  More than 150 fruit managers and staff on the sales floor participated through […]

Through the support granted by the Idaho Potato Commission, a cooking show was held at the Grupo Tarahumara facilities in one of its main warehouses within the Guadalajara, Jalisco supply center.  The activity consisted of the execution of a live recipe by a professional chef. During the execution of the recipe, the benefits, uses and […]

California pomegranates are a specialty fruit that have delighted the palates of Colombian consumers. In coordination with the California Pomegranate Council, an industry training program was implemented with the objective of opening new business opportunities with importers, distributors, and retailers in Colombia through training on the handling of pomegranates. 

FENALCO is a trade association that represents all Colombian merchants and businessmen and is specialized in sectors, in line with economic, technological and market trends.  Through Fenalco, the California Pomegranate Council had a communication campaign around the Gondola Event, which is the most important academic event in Colombian supermarkets reaching over 1,200 industry key contacts. […]