Costco and the California Milk Advisory Board created alliances to promote two pizzas in Service Deli area, cheese and pepperoni, where he origin of the cheese was promoted accompanied with retail publications in Facebook and Contacto magazine, as well as in the Real California Milk social media. The promotion was executed in a month, from […]
We distributed 7,810 boxes of Wonderful Halos through an e-commerce strategy with Walmart Mexico. In February we contacted the Walmart e-commerce department to develop a strategy that increases the brand awareness of the Wonderful Halos Mandarins. The main objective was to educate our customers on the goods of this Wonderful product. With the e-commerce team […]
The foodservice channel recorded this year the entry of several dairy products with the California Dairy Commission Seal to different supermarket chains in Mexico.
City Club welcomed California dairy products and an introductory campaign was held.
The Dairy Council of California conducted a 3-month nationwide sampling program at 37 Costco membership warehouse clubs. The goal was to increase the sale of 3 types of Rumiano cheeses, which are Dairy Council of California labelled. As a general result, during the sampling days the sale increased by 99%, compared to the previous days without sampling.
As part of the activations during the Zespri Kiwifruit program with McDonald’s, the recovery snack after the 5K race organized by McDonald’s Mexico was a delicious Zespri kiwifruits. This activity helped to consolidate Zespri’s positioning in the Happy Meal. The McDonald’s Race was held in Mexico City and more than 2,000 participants enjoyed a delicious kiwifruit at the end of the race. […]