With the aim to increase the visibility of Zespri sungold kiwis, Imalinx oversaw coordinating a point-of-sale merchandising program in 15 HEB stores throughout the state of Nuevo León. A promotion route was carried out in which the Kiwis Zespri displays were highlighted with the implementation of POP materials that captured the attention of multiple consumers.
Street Vendors is a promotional program in which Imalinx supports vendors in traditional markets by setting up displays with added value elements to increase the exposure of Zespri kiwifruit in the traditional channel. Some of the traditional markets that benefited from the program were in Mexico City, Toluca, Puebla, Hidalgo, and Querétaro. Part of the […]
The California Milk Advisory Board once again participated in the largest Expo for Supermarkets in LATAM, Expo ANTAD. A leading professional event for the Retail, Hotel and Restaurant sector in the food industry supply chain, took place May 17-19 in Guadalajara. It was an event focused on generating business meetings, publicizing the attributes and benefits […]
Due to Mother’s Day and the multiple recipes that can be made with Real California Milk’s mozzarella cheese, we implemented a strategy throughout the month of May through Sam’s Club digital magazine to promote and publicize the quality of the seal. Editorial content was published promoting the brand’s own mozzarella cheese “Member’s Mark” in its […]
California Raisins was in charge of organizing the forum “Innovation in bakery for retail”. For the first time, California Raisins introduced an innovative online forum format, attended by numerous VIP guests, moderated by Darinel Becerra, editorial director and partner of Retailers.mx, and led by Marc Misseri, independent chef and consultant, with a 40-year trajectory in […]
On February 18, 2022, Pizza DePrizza unveiled its new pizza with pork rinds; a collaboration between Real California Milk and Carnes La Ramos, one of the most important butcheries in the North of the Republic founded in 1968, which with over time and the quality of their products became increasingly popular with their customers and […]
The California Raisins Administrative Committee participated in Expo Pan (the pioneer exhibition for the bakery, pastry, pizza, ice cream and coffee industry in Mexico) with over 500 visitors. Chef Irving Quiroz prepared a recipe using and mentioning the versatility and quality that California raisins provide to the bakery. The event, in addition to the digital […]
Promotion in the Service Deli area to increase the consumption of California cheese in Costco pizzas.