Tag: Added value
13/12/2020

Cooking with renowned chefs from Mexico

During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]

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23/11/2020

In-Store Promotion

As part of the “Taste of the West” campaign, whose objective was to promote products from the West of the United States, Wusata had communication through Walmart and HEB channels. The challenge of this project was to find a way to communicate the campaign to the consumer in a forceful and attractive way without being […]

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01/11/2020

Good Carbs

IPC had the initiative to promote Idaho Potatoes as a healthy carbohydrate since one of the biggest challenges of the account is the belief that carbohydrates affect in a diet, so, through athletes such as Paola Longoria, Charlie Sarmiento and Oso Negro a “good carbohydrate” campaign was launched. The biggest challenge was to find the […]

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12/10/2020

TASTE OF THE WEST

On October 2020, the first recipe program with products from the Western United States was held including 5 of the most recognized chefs in Mexico.

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27/08/2020

Latin America virtual business mission

WUSATA carried out a virtual trade mission between exporters from the Western Union States and importers from 5 Latin American countries. The objective was to generate new business relationships and mission was divided into 4 categories on 4 different dates: 27 August 2020 – Value-added products  3 September 2020 – Specialty drinks   September 10, 2020 – Seafood   17 September 2020 – Fruits and vegetables   18 companies […]

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20/08/2020

Southern United States VIRTUAL Trade Mission

The U.S Southern Agricultural Trade Association with the help of imalinx coordinated the first virtual business mission in Mexico where 16 exporters signed up for digital business meetings with key contacts from the food and beverage industry with the objective of exploring new business opportunities for the Mexican market in the mid and long term. […]

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15/01/2020

Training at CIA Napa, California.

In October 2019, Real California Milk held the second edition of the California Dairy Products Contest where 8 teams competed for a trip to Napa, California. The Food & Wine team showed by Chef Antonio Garrido and Chef Mariana Rojas surprised the jury with their dishes and became winners of the Training in Trends and […]

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11/11/2019

Trade Mission to Colombia and Panama

Trade mission sponsored by the Western Agro-Commercial Association of the United States (WUSATA) where 7 companies from the Western United States will travel to Bogotá and Panama with the objective of meeting with key members of the trade and promoting their products. The companies that participated were: Trinidad Benham Corp, Frontiere Natural Meats, Made in […]

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10/09/2019

Food & Service TradeShow

Trade mission sponsored by the Western Agro-Commercial Association of the United States (WUSATA) where four companies from the Western United States exhibited their products in one of the largest shows in Latin America, Espacio Food & Service, in the pavilion from the USA. The main objective was to develop business relationships with potential clients from […]

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15/06/2019

Trade Mission for American buyers

Five companies of the Western United States visited Cancun and Mexico city with the objective to meet with the potential buyers of food products of added value and establish business relationships in order to introduce their products on the Mexican Market.

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21/05/2019

Trade Mission for Latin America buyers

Carried out the commercial mission of buyers from Mexico, Colombia and, Chile for value added products at Washington and California with the Western United States Agricultural Trade Association.  Participants had the opportunity to meet with more than 30 suppliers from the region with the objective of establishing business relationships. 

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21/06/2017

Western United States companies visit Mexico City and Cancun

From June 18th to June 23rd the Trade Mission for food distributors was held in Mexico City and Cancun. Nine companies from the Western US participated this year with categories of different products including wines, nuts, seafood, onions, dressings, among others. The Executive Chef of Imalinx was present in the event to make a culinary […]

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