Success stories

Popcorn USA took part in the Christmas in the Park season to increase brand awareness, highlight the benefits and versatility of popcorn, and boost sales during a key time of the year.  From December 8 to 13, the brand had a presence at four food stations across the park, featuring a holiday-themed video on Popcorn USA’s digital […]

In coordination with the Western United States Agricultural Trade Association (WUSATA), Imalinx successfully organized a trade mission in Mexico City and Monterrey, bringing together 16 U.S. companies from the grocery, pet products, and alcoholic beverages sectors. The mission also welcomed buyers from Mexico, Costa Rica, Guatemala, Peru, and El Salvador.  Throughout the mission, a total of 380 […]

In November, a training session was held in Mexico City with the participation of 20 young professionals from the gastronomy sector. The objective was to showcase the benefits and applications of U.S. long-grain rice in professional kitchens.  The session included a theoretical component outlining the key characteristics and benefits of U.S. rice, followed by a hands-on practical session in which participants […]

Imalinx successfully represented the United States Popcorn Board at the prestigious Expoalimentaria trade show in Lima, Peru, which took place from September 23 to 26. The objective of the mission was to assess market opportunities and engage with key industry players. During the event, the United States Popcorn Board hosted a dedicated booth that served as a central point for interaction, allowing Imalinx to distribute product […]

In partnership with the Western United States Agricultural Trade Association (WUSATA), Imalinx coordinated a trade mission to Bogotá, Colombia, involving 10 companies from the grocery, pet care, and alcoholic beverage sectors.  During the mission, 101 one-on-one meetings were held over a two-day period, facilitating direct contact between U.S. exporters and Colombian buyers. Participants also attended ExpoIALIMENTOS and conducted a showcase at […]

On March 24, four distinguished companies from the southern United States members of SUSTA and specialists in grocery and dairy products participated in the event, showcasing their product offerings. The participating companies were:  Magic Seasoning Blends  Mercator, Inc.  AGRI  Colgin  Their participation was key in highlighting the quality and diversity of Southern U.S. products, generating new business opportunities and establishing valuable connections with potential buyers.  Also participating in this 2025 edition were companies from the Western United States, represented by WUSATA. Eight companies showcased a wide range of products, including dairy, fresh produce, nuts, cocktails, and groceries. These companies included:  Cal Ranch, Inc.  Best Buy Grocers, Inc.  BeanVIVO by Vivotribe LLC  Mixed Nuts  Ochoa’s Quesería LLC – Don Froylan Creamery  Little Toad Creek LLC – Little Toad Creek Brewery & Distillery  Owyhee Produce  Eggs Unlimited LLC  In addition, the Idaho Potato Commission (IPC), representing growers and packers of Russet potatoes in the state, actively participated in the ANTAD trade show, held in Guadalajara, Mexico. The main goal for all attending companies was to meet with key importers and distributors to build and strengthen commercial relationships that support their growth in the Mexican market.  American […]

On January 18th and 19th, two activation days were held at Aztlán amusement park as part of a month-long campaign aimed at promoting informed popcorn consumption. The goal was to educate visitors about the origin, nutritional benefits, and everyday uses of popcorn. This campaign was seamlessly integrated with the park’s attractive menu of flavored popcorn […]

On December 21st, a special activation took place at Six Flags Mexico as part of a month-long campaign designed to raise awareness about the origin of U.S. popcorn, its benefits, and its various uses. Taking advantage of the park’s high foot traffic during the holiday season, the campaign featured prominent branding on official popcorn containers […]

Imalinx and the Southern United States Agribusiness Trade Association (SUSTA) coordinated the trade mission to Mexico City and Monterrey from October 7th – 10th. Three companies from different categories-snacks, groceries, beef jerky, and multivitamins-registered for the mission.   The mission included one-on-one meetings, supermarket visits, and educational sessions by Imalinx and the Farm Bureau to understand […]

USRPA (US Rice Producers Association) , in collaboration with the Colegio Superior de Gastronomía,  organized a training session for 6th-semester students who were taking the course on grains and seeds. The event was attended by 14 students and aimed to instruct them on the advantages of using American long-grain rice. During the session, two recipes […]

Popcorn and CMAB participated as a sponsor in the event Restaurants Choice, organized by Players of Life, which awards the best restaurants in Monterrey and its metropolitan area. With the presence of international judges and more than 100 restaurateurs, including restaurant owners and directors of chains, the event focused on recognizing the best in each […]

The Western United States Agricultural Trade Association (WUSATA), in conjunction with the Idaho and Oregon Departments of Agriculture and Imalinx, scheduled a trade mission to these states with a delegation of Mexican buyers from the ingredient and foodservice industry to meet new suppliers of grains, seeds, processed products and value-added products.  Imalinx recruited buyers who […]