Tag: Added value
14/08/2024

Ingredients Trade Mission to Idaho and Oregon

The Western United States Agricultural Trade Association (WUSATA), in conjunction with the Idaho and Oregon Departments of Agriculture and Imalinx, scheduled a trade mission to these states with a delegation of Mexican buyers from the ingredient and foodservice industry to meet new suppliers of grains, seeds, processed products and value-added products.  Imalinx recruited buyers who […]

Read more
12/03/2024

ANTAD 2024     

Expo ANTAD, that took place from March 12 to 14, is a trade show focused on the retail sector with more than 1,100 exhibiting companies and an estimated 10,000 professional visitors.  This year IMALINX coordinated a total of 17 booths for 6 of our clients, organizing logistics, business meetings and follow-ups with importers, distributors and […]

Read more
01/02/2024

Zoofari.   

Zoofari is a zoo located in central Mexico that receives around 75,000 visitors annually. A popcorn machine was lent to Zoofari Park for a 4-week trial period to promote the profitability of having a popcorn machine and offering American popcorn to its visitors.  Additionally, promotional materials from Popcorn USA, including water bottles, bags, and cardholders, […]

Read more
01/12/2023

KOL campaign  

We had a three-month campaign with chef Carlos Leal, who has a total of 97,000 followers and created video recipes providing information of the benefits and qualities of American rice.  He also participated in the training session with students as our spokesperson to give general information of the product and showed a variety of dishes […]

Read more
01/12/2023

Popcorn at Six Flags

For the second consecutive year, Popcorn USA! participated in the campaign of Six Flags in Mexico called Christmas in the Park. The objective was increasing awareness of the benefits and versatility of popcorn among its visitors, as well as increasing sales. The campaign ran from November 25 through December 24, including the following activities: Presence […]

Read more
01/12/2023

WUSATA Trade Mission

In December 2023, WUSATA’s largest trade mission (Mega Mision)  was once again held.   As every year, as representatives of the Western U.S. Agribusiness Association in Mexico, we hosted and organized the Trade Mission that offers U.S. exporting companies an exceptional opportunity to meet with buyers from Mexico and Latin America.   It took place in Mexico […]

Read more
01/10/2023

Cooking show Alazan

In collaboration with Alazan, a prominent importer distributing to key retailers like Scorpion and Tiendas DZ, we executed an innovative marketing strategy with a focus on culinary experiences. Over a span of 12 days in Ciudad de México, we hosted engaging cooking shows at the point of sale, featuring the preparation of popular dishes such […]

Read more
04/08/2023

Trade mission to Texas and Georgia

As part of the 2023 program, SUSTA organized a trade mission to Houston. Texas and Atlanta, Georgia for 4 Mexican buyers to meet with nearly 40 companies from the Southern United States that are members of SUSTA (Southern U.S. Agricultural Trade Association) to develop commercial opportunities between both countries.  The buyers traveled to both cities […]

Read more
19/07/2023

Benjamin Franklin LibraryBenjamin Franklin Library

After the campaign at Zoofari, the Benjamin Franklin Library expressed great interest in acquiring a popcorn machine.  Following up on foodservice activities, Imalinx provided the Benjamin Franklin Library with a popcorn machine for a 4-week trial period starting July 19th. Additionally, a staff member was assigned to operate the machine during this period on their […]

Read more
09/12/2022

Latin America Outbound Trade Mission 

The WUSATA Mexico Consumer Oriented Outbound Trade Mission took place in Mexico City and Monterrey from December 5th – 9th , 2022. These activities included logistics arrangements and meetings scheduled with potential buyers from both cities such as supermarkets, importers, distributors, and foodservice institutions. Additionally, a market briefing was provided by the Agricultural Trade Office […]

Read more
10/10/2022

Outbound Trade Mission, México 2022 

Imalinx with the Southern United States Trade Association (SUSTA) oversaw coordinating a trade mission in Mexico City and Monterrey from October 10 to 13. Eleven companies from different categories such as snacks, cocktails, spices, seeds, flour, oysters, and general groceries registered for the mission.  The mission included one-on-one meetings, retail tours, and educational sessions from […]

Read more
17/05/2022

WUSATA IN ANTAD 2022

Six companies from the Western United States belonging to WUSATA, participated in ANTAD 2022, offering their products in the show’s American pavilion, meeting with self-service buyers with the aim of incorporating their products into the Mexican market. The attending companies were: Agropur Primo Pup Eagle Eye Produce Carrel Exports American Trading International Washington State Department […]

Read more