On November 28th, 2024 the California Milk Advisory Board (CMAB) hosted an exclusive burrata brunch in Mexico City, bringing together three media outlets, two renowned influencers, and five distinguished chefs. This event, organized in collaboration with the regional importer, aimed to strengthen connections with chefs from five prestigious restaurants. Attendees included media representatives from Reforma, […]
We participated in the Food and Wine Festival at the Hipódromo de las Américas in Mexico City on Saturday, November 16, and Sunday, November 17, 2024 promoting Real California dairy products through tastings. This festival is recognized as one of the most important gastronomic events of the year, offering a diverse program of activities where […]
On October 19th, 2024, CMAB participated at TEDx San Ángel “Evolution”, both as a sponsorship and with Michael Boccadoro as speaker, as a sustentability expert. TEDx San Ángel is a independent program of local events, part of TED Talks, a non-profit organization dedicated to spreading ideas. The event was in Teatro Centenario Coyoacán, around 400 […]
On October 1, 2, and 3, 2024, Imalinx, together with the California Milk Advisory Board, participated for the third time in the Espacio Food & Service event in Santiago de Chile, Chile to continue developing relationships with key members of the dairy industry and generate new opportunities for different products such as cheese, butter, ice […]
On August 8 and 9, Imalinx, in conjunction with the California Dairy Council and 5 cheese producers, visited the city of Querétaro to provide training to executives and store managers on products that bear the Real California Milk seal. Mention client, association CMAB The event was coordinated 3 months in advance to be able to […]
On Tuesday, July 23rd, the Delizie della Burrata event took place in Cuernavaca, Morelos. An event designed to bring the best quality of fresh cheeses to the door of the foodservice sector in the eternal spring city. Di Stefano cheeses are made with 100% cow’s milk from California in the artisan style and with the […]
Expo ANTAD, that took place from March 12 to 14, is a trade show focused on the retail sector with more than 1,100 exhibiting companies and an estimated 10,000 professional visitors. This year IMALINX coordinated a total of 17 booths for 6 of our clients, organizing logistics, business meetings and follow-ups with importers, distributors and […]
We start the year with new desserts! At the beginning of 2024 we launched 14 different First Street ice cream flavors at Chedraui nationwide in Mexico. From the classic vanilla and chocolate flavors, to new combinations such as our rainbow sorbet with orange, pineapple and raspberry ice cream. We also launched the creamy French Petit […]
Espacio Food and Service is the most important food show in Chile. It was held from September 27th to 29th in Santiago de Chile, Chile where the key contacts of the industry get together to share trends of products, services, and technologies. California Milk took part for the first time in the show to explore […]
This year, we were able to introduce the different presentations of California Select Farms brand cheeses to the City Club chain. To boost sales, sampling sessions were held nationwide on 4 weekends during June and July. The objective of the activity was for people to know more about the cheeses offered by Real California Milk, […]
The California Milk Advisory Board once again participated in the largest Expo for Supermarkets in LATAM, Expo ANTAD. A leading professional event for the Retail, Hotel and Restaurant sector in the food industry supply chain, took place May 17-19 in Guadalajara. It was an event focused on generating business meetings, publicizing the attributes and benefits […]
Due to Mother’s Day and the multiple recipes that can be made with Real California Milk’s mozzarella cheese, we implemented a strategy throughout the month of May through Sam’s Club digital magazine to promote and publicize the quality of the seal. Editorial content was published promoting the brand’s own mozzarella cheese “Member’s Mark” in its […]