Tag: Real California Milk
24/09/2021

Digital promotion with Sam’s Club

California Milk Advisory Board implemented a strategy through the Sam’s Club digital magazine to promote and communicate the benefits of the seal.

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12/04/2021

Bon Bons ice cream launch in Costco

Nationwide launch in Mexico of Bon bons ice cream, mini bites of vanilla ice cream covered with chocolate.

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01/03/2021

Healthy connection with consumers

Public relations programs changed completely as a result of the Covid-19 pandemic, many of the face-to-face events were canceled, and brand launches migrated to digital.  Fernanda Alvarado, is a teacher in community nutrition with an International Master’s degree in Nutrition and Dietetics from the European University of the Atlantic. She is co-author of the Manual […]

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15/12/2020

Collaboration with Pizzaiolo Efrén Ríos

Chef Efrén Ríos, better known as Ziggy, has been ambassador of Real California Milk since 2018 and has been a spokesperson at many gastronomic events and product workshops. His most recent project comes under the name of Coma Pizza, an innovative pizzeria concept that offers an experience in every slice. In December 2020, Real California […]

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13/12/2020

Cooking with renowned chefs from Mexico

During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]

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28/10/2020

Pizza Promotion in Costco Service Deli

Costco and the California Milk Advisory Board created alliances to promote two pizzas in Service Deli area, cheese and pepperoni, where he origin of the cheese was promoted accompanied with retail publications in Facebook and Contacto magazine, as well as in the Real California Milk social media. The promotion was executed in a month, from […]

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13/08/2020

Spreading the Passion for Bread

Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.

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17/06/2020

Chef Irving Quiroz highlights the importance of butter in baking

More than 1,000 registered participants in an online seminar with Chef Irving Quiroz, he spoke about the importance of butter as a key ingredient in baking

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28/01/2020

Thailand – Annual Meeting of Real California Milk

Members of imalinx traveled to Thailand to be part of the annual meeting with different countries and members of the Real California Milk.

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15/01/2020

Training at CIA Napa, California.

In October 2019, Real California Milk held the second edition of the California Dairy Products Contest where 8 teams competed for a trip to Napa, California. The Food & Wine team showed by Chef Antonio Garrido and Chef Mariana Rojas surprised the jury with their dishes and became winners of the Training in Trends and […]

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