California Milk explores Chile
Espacio Food and Service is the most important food show in Chile. It was held from September 27th to 29th in Santiago de Chile, Chile where the key contacts of the industry get together to share trends of products, services, and technologies. California Milk took part for the first time in the show to explore […]
DEMOS CITY CLUB
This year, we were able to introduce the different presentations of California Select Farms brand cheeses to the City Club chain. To boost sales, sampling sessions were held nationwide on 4 weekends during June and July. The objective of the activity was for people to know more about the cheeses offered by Real California Milk, […]
REAL CALIFORNIA MILK IN ANTAD 2022
The California Milk Advisory Board once again participated in the largest Expo for Supermarkets in LATAM, Expo ANTAD. A leading professional event for the Retail, Hotel and Restaurant sector in the food industry supply chain, took place May 17-19 in Guadalajara. It was an event focused on generating business meetings, publicizing the attributes and benefits […]
California Milk y Sam’s Club Digital Program
Due to Mother’s Day and the multiple recipes that can be made with Real California Milk’s mozzarella cheese, we implemented a strategy throughout the month of May through Sam’s Club digital magazine to promote and publicize the quality of the seal. Editorial content was published promoting the brand’s own mozzarella cheese “Member’s Mark” in its […]
PORK RINDS PIZZA FROM LA RAMOS AT PIZZA DE PRIZZA
On February 18, 2022, Pizza DePrizza unveiled its new pizza with pork rinds; a collaboration between Real California Milk and Carnes La Ramos, one of the most important butcheries in the North of the Republic founded in 1968, which with over time and the quality of their products became increasingly popular with their customers and […]
Fábrica de Santa Sponsorship
In the month of December, hand in hand with other major brands, Real California Milk sponsored one of the biggest dynamics of the season, where a Christmas-themed musical theater production dedicated to children took place. The objective of this dynamic was to impact this segment of the market and at the same time, educate on […]
Burrata’s Route
This year DiStefano burrata cheese arrived to the best restaurants in Mexico! For two months, Real California Milk, in company of different media and influencers, traveled around “Ruta de la Burrata” visiting three different restaurants, all of them Italian, but with different concepts. Our first stop at Fornería del Becco, welcomed our guests with an […]
Partnership with Costco México for pizza promotion.
Promotion in the Service Deli area to increase the consumption of California cheese in Costco pizzas.
Campaign “Having fun like a king”
Marketing campaign to promote the seal at dairy products available in Calimax.
Digital promotion with Sam’s Club
California Milk Advisory Board implemented a strategy through the Sam’s Club digital magazine to promote and communicate the benefits of the seal.
Bon Bons ice cream launch in Costco
Nationwide launch in Mexico of Bon bons ice cream, mini bites of vanilla ice cream covered with chocolate.
Healthy connection with consumers
Public relations programs changed completely as a result of the Covid-19 pandemic, many of the face-to-face events were canceled, and brand launches migrated to digital. Fernanda Alvarado, is a teacher in community nutrition with an International Master’s degree in Nutrition and Dietetics from the European University of the Atlantic. She is co-author of the Manual […]