NATIONAL RAISIN DAY (USA) IN MEXICO
To celebrate National Raisin Day (USA) in Mexico, we coordinated a media experience in Mexico so media contacts could enjoy a naturally sweet snack from home.
IDAHO POTATOES COMMISSION “WITH YOU” CAMPAIGN
The Idaho Potato Commission in Mexico and three renowned chefs from the north of the Republic joined forces to promote the use of Idaho potatoes in the kitchen.
Superama’s Race “Corre con Sentido” 2020
Products of California sponsored the 4th Editions of Superama’s Race, with more than 5000 runners from Mexico City.
E-commerce Strategy Halos -Walmart
We distributed 7,810 boxes of Wonderful Halos through an e-commerce strategy with Walmart Mexico. In February we contacted the Walmart e-commerce department to develop a strategy that increases the brand awareness of the Wonderful Halos Mandarins. The main objective was to educate our customers on the goods of this Wonderful product. With the e-commerce team […]
Introduction of New Dairy Products to the Mexican Market
The foodservice channel recorded this year the entry of several dairy products with the California Dairy Commission Seal to different supermarket chains in Mexico.
Sam´s Club Retail Promotion
The second retail promotion of California Raisins with Sam’s club resulted in a total of 450 sampling days.
E-commerce Campaign with Superama and Zespri SunGold
As part of the Retail Marketing campaign with Superama, Zespri joined the initiative to be the first fruit to have a e-commerce campaign with giveaway at Superama online. Twenty Superama stores in Mexico City were selected in 4 different weeks of the season, to send 9 000 gift boxes to consumers. For every online purchase of fruits and vegetables at the participating stores they […]
Trade Mission for American buyers
Five companies of the Western United States visited Cancun and Mexico city with the objective to meet with the potential buyers of food products of added value and establish business relationships in order to introduce their products on the Mexican Market.
Trade Mission for Latin America buyers
Carried out the commercial mission of buyers from Mexico, Colombia and, Chile for value added products at Washington and California with the Western United States Agricultural Trade Association. Participants had the opportunity to meet with more than 30 suppliers from the region with the objective of establishing business relationships.
4th Master Bakery Seminar of California Raisins
The 4th Master Baking Seminar took place in different cities of Mexico to share the benefits for consumption and use of their products.
Local Pizza Promotions
Imalinx developed a strategy to increase the use of California Cheeses at local Pizzerias in different regions of the Country.
Potato Lover’s Moth
For the first time in Mexico, the campaign “Potato Lover’s Month” wawas held with regional retail chain: Calimax.