Tag: Mexico
30/04/2020

NATIONAL RAISIN DAY (USA) IN MEXICO

To celebrate National Raisin Day (USA) in Mexico, we coordinated a media experience in Mexico so media contacts could enjoy a naturally sweet snack from home.

Read more
14/04/2020

IDAHO POTATOES COMMISSION “WITH YOU” CAMPAIGN

The Idaho Potato Commission in Mexico and three renowned chefs from the north of the Republic joined forces to promote the use of Idaho potatoes in the kitchen.

Read more
29/02/2020

Superama’s Race “Corre con Sentido” 2020

Products of California sponsored the 4th Editions of Superama’s Race, with more than 5000 runners from Mexico City.

Read more
14/02/2020

E-commerce Strategy Halos -Walmart

We distributed 7,810 boxes of Wonderful Halos through an e-commerce strategy with Walmart Mexico. In February we contacted the Walmart e-commerce department to develop a strategy that increases the brand awareness of the Wonderful Halos Mandarins. The main objective was to educate our customers on the goods of this Wonderful product. With the e-commerce team […]

Read more
15/11/2019

Introduction of New Dairy Products to the Mexican Market

The foodservice channel recorded this year the entry of several dairy products with the California Dairy Commission Seal to different supermarket chains in Mexico.

Read more
11/09/2019

Sam´s Club Retail Promotion

The second retail promotion of California Raisins with Sam’s club resulted in a total of 450 sampling days.

Read more
01/07/2019

E-commerce Campaign with Superama and Zespri SunGold

As part of the Retail Marketing campaign with Superama, Zespri joined the initiative to be the first fruit to have a e-commerce campaign with giveaway at Superama online.   Twenty Superama stores in Mexico City were selected in 4 different weeks of the season, to send 9 000 gift boxes to consumers.  For every online purchase of fruits and vegetables at the participating stores they […]

Read more
15/06/2019

Trade Mission for American buyers

Five companies of the Western United States visited Cancun and Mexico city with the objective to meet with the potential buyers of food products of added value and establish business relationships in order to introduce their products on the Mexican Market.

Read more
21/05/2019

Trade Mission for Latin America buyers

Carried out the commercial mission of buyers from Mexico, Colombia and, Chile for value added products at Washington and California with the Western United States Agricultural Trade Association.  Participants had the opportunity to meet with more than 30 suppliers from the region with the objective of establishing business relationships. 

Read more
21/05/2019

4th Master Bakery Seminar of California Raisins

The 4th Master Baking Seminar took place in different cities of Mexico to share the benefits for consumption and use of their products.

Read more
09/05/2019

Local Pizza Promotions

Imalinx developed a strategy to increase the use of California Cheeses at local Pizzerias in different regions of the Country.

Read more
04/05/2019

Potato Lover’s Moth

For the first time in Mexico, the campaign “Potato Lover’s Month” wawas held with regional retail chain: Calimax.

Read more