Success stories

The Thierry Blouet Trophy is one of the most prestigious culinary competitions in Mexico. This event provides young chefs with the opportunity to showcase their creativity, discipline, and technical skills in a high-level competition endorsed by major international gastronomic institutions.  This year, we celebrated the 20th anniversary of the competition with Idaho Potatoes as event sponsors. With the participation of 48 students, media, chefs, and industry leaders from five states in Mexico—Zacatecas, Morelia, Guadalajara, Mexico City, and Puerto Vallarta—more than 96 dishes were created using Idaho Russet Potatoes as a mandatory […]

From January 13 to 15, we welcomed representatives from Real Milk California from 13 different countries to San Miguel de Allende, Guanajuato, Mexico, as part of the 2026 Reps Meeting. This event is held annually in different countries where the California Dairy Council has representative offices, with the aim of presenting industry trends, innovations, and […]

Popcorn USA took part in the Christmas in the Park season to increase brand awareness, highlight the benefits and versatility of popcorn, and boost sales during a key time of the year.  From December 8 to 13, the brand had a presence at four food stations across the park, featuring a holiday-themed video on Popcorn USA’s digital […]

In coordination with the Western United States Agricultural Trade Association (WUSATA), Imalinx successfully organized a trade mission in Mexico City and Monterrey, bringing together 16 U.S. companies from the grocery, pet products, and alcoholic beverages sectors. The mission also welcomed buyers from Mexico, Costa Rica, Guatemala, Peru, and El Salvador.  Throughout the mission, a total of 380 […]

In November, a training session was held in Mexico City with the participation of 20 young professionals from the gastronomy sector. The objective was to showcase the benefits and applications of U.S. long-grain rice in professional kitchens.  The session included a theoretical component outlining the key characteristics and benefits of U.S. rice, followed by a hands-on practical session in which participants […]

Imalinx participated in a strategic event organized by the U.S. Ambassador to Mexico, bringing together 40 key figures from the U.S. food and beverage industry. The main objective of the dinner was to strengthen trade relations and promote the US agri-food supply. The presence of Imalinx was crucial to facilitate networking between Mexican executives – including major importers and foodservice leaders – […]

On July 4th, the spirit of American Independence was celebrated at both branches of Pinche Gringo BBQ in Mexico City—Polanco and Patio. The event featured the participation of two iconic U.S. products: Idaho Potatoes and California Raisins.  Following the joint planning with the team from Pinche Gringo Barbecue and the account executives from Imalinx, we organized […]

On June 27, 2025, we participated as sponsors in the U.S. Independence Day celebration at the U.S. Embassy in Mexico, through the California Milk Advisory Board (CMAB) and American Pistachio Growers (APG). We contributed a variety of California cheeses and pistachios that were featured in the event’s menu.  The celebration provided an excellent opportunity to promote U.S. products, increase their visibility […]

The Idaho Potato Commission, in collaboration with the importer Vidimports (also known by its acronym VPC), planned and conducted a training session for 68 members of its sales force from the central region of the country. The main objective of this activity was to inform them about the characteristics, origin, and quality of Idaho Russet […]

The city of Monterrey, Nuevo León, hosted the third edition of “Learning to Cook with Chef Irving”, an experience designed for children to experiment, play, and enjoy the unique flavor of California Raisins while learning about their benefits.  The event took place at the renowned “Amasijo” workshop, led by our beloved Chef Irving Quiroz. On this occasion, eight young chefs participated, preparing two […]

The Idaho Potato Commission (IPC) organized a trade mission to Idaho, inviting representatives from Comestibles Maldonado a company with over 40 years of experience importing fruits and vegetables to visit the state and meet with local growers and packers.  During the mission, participants toured the facilities of:  Sunglo  Sunfresh  Driscoll  Potandon  In addition to visiting […]

On March 24, four distinguished companies from the southern United States members of SUSTA and specialists in grocery and dairy products participated in the event, showcasing their product offerings. The participating companies were:  Magic Seasoning Blends  Mercator, Inc.  AGRI  Colgin  Their participation was key in highlighting the quality and diversity of Southern U.S. products, generating new business opportunities and establishing valuable connections with potential buyers.  Also participating in this 2025 edition were companies from the Western United States, represented by WUSATA. Eight companies showcased a wide range of products, including dairy, fresh produce, nuts, cocktails, and groceries. These companies included:  Cal Ranch, Inc.  Best Buy Grocers, Inc.  BeanVIVO by Vivotribe LLC  Mixed Nuts  Ochoa’s Quesería LLC – Don Froylan Creamery  Little Toad Creek LLC – Little Toad Creek Brewery & Distillery  Owyhee Produce  Eggs Unlimited LLC  In addition, the Idaho Potato Commission (IPC), representing growers and packers of Russet potatoes in the state, actively participated in the ANTAD trade show, held in Guadalajara, Mexico. The main goal for all attending companies was to meet with key importers and distributors to build and strengthen commercial relationships that support their growth in the Mexican market.  American […]