Tag: Mexico
28/10/2020

Pizza Promotion in Costco Service Deli

Costco and the California Milk Advisory Board created alliances to promote two pizzas in Service Deli area, cheese and pepperoni, where he origin of the cheese was promoted accompanied with retail publications in Facebook and Contacto magazine, as well as in the Real California Milk social media. The promotion was executed in a month, from […]

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20/08/2020

Southern United States VIRTUAL Trade Mission

The U.S Southern Agricultural Trade Association with the help of imalinx coordinated the first virtual business mission in Mexico where 16 exporters signed up for digital business meetings with key contacts from the food and beverage industry with the objective of exploring new business opportunities for the Mexican market in the mid and long term. […]

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13/08/2020

Yellow Onions Virtual Trade Missions

WUSATA conducted a virtual trade mission between exporters between the states of Idaho, Oregon and Mexican Importers, with the aim of developing business relationships. Appointments were made between leading exporters and distributors and importers in Mexico in both, the retail and wholesale sectors. This activity was an alternative to traditional trade missions that have been […]

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13/08/2020

Spreading the Passion for Bread

Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.

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17/06/2020

Chef Irving Quiroz highlights the importance of butter in baking

More than 1,000 registered participants in an online seminar with Chef Irving Quiroz, he spoke about the importance of butter as a key ingredient in baking

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27/05/2020

Infinite uses of California Raisins for Bakery

On May 27th, Imalinx organized a Bakery Webinar with Chef Irving Quiroz to talk about the “Uses of California Raisins i bakery” The Chef developed 3 recipes with raisins as the main ingredient and he explained the process of each one during the webinar.   The webinar was broadcasted on Zoom with a total of 461  registered attendees and 311 total users  during 90 minutes. The webinar […]

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30/04/2020

NATIONAL RAISIN DAY (USA) IN MEXICO

To celebrate National Raisin Day (USA) in Mexico, we coordinated a media experience in Mexico so media contacts could enjoy a naturally sweet snack from home.

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14/04/2020

IDAHO POTATOES COMMISSION “WITH YOU” CAMPAIGN

The Idaho Potato Commission in Mexico and three renowned chefs from the north of the Republic joined forces to promote the use of Idaho potatoes in the kitchen.

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29/02/2020

Superama’s Race “Corre con Sentido” 2020

Products of California sponsored the 4th Editions of Superama’s Race, with more than 5000 runners from Mexico City.

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14/02/2020

E-commerce Strategy Halos -Walmart

We distributed 7,810 boxes of Wonderful Halos through an e-commerce strategy with Walmart Mexico. In February we contacted the Walmart e-commerce department to develop a strategy that increases the brand awareness of the Wonderful Halos Mandarins. The main objective was to educate our customers on the goods of this Wonderful product. With the e-commerce team […]

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15/11/2019

Introduction of New Dairy Products to the Mexican Market

The foodservice channel recorded this year the entry of several dairy products with the California Dairy Commission Seal to different supermarket chains in Mexico.

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11/09/2019

Sam´s Club Retail Promotion

The second retail promotion of California Raisins with Sam’s club resulted in a total of 450 sampling days.

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