The third edition of our printed recipe book “Celebrating Moms” where we had a total of 28 recipes in which renowned chefs in the baking industry and consumers who love California raisins participated.
Communication was carried out through social networks with the support of different influencers and media outlets who shared their experience participating in previous editions, which encouraged consumers to share their recipes with us. In total we had a result of 348,514 people reached and 410,999 impressions.
There was a media campaign to announce the recipe book with posts on social networks and stories, reaching 252,897 consumers, as well as participation in SUPER MAMÁS, an event dedicated to mothers where several media outlets, influencers and celebrities were present. This event had a total of 3,555,297 impressions.
