U.S. Wines “Best Served with Friends” Promotion
In coordination with the Western U.S. Agricultural Trade Association (WUSATA) a promotion project for U.S. wines was undertaken for its consumption in Mexico.
Thanksgiving dinner at restaurant Jaso and seasonal promotion
As part of the seasonal promotions with the Western United States Agricultural Trade Association (WUSATA), a Thanksgiving dinner at the restaurant Jaso located in Mexico City was arranged
Zespri consumer wins a trip to New Zealand
Zespri gave away a trip to New Zealand through a contest in alliance with Costco Mexico.
Zespri gave away spifes to soccer fans
Zespri created one of the most successful direct marketing campaigns in Costco’s magazine Contacto.
Chilean Fruit Contest
A national contest in 2006 with Chilean peaches, plums and nectarines in Soriana supermarkets with ASOEX transformed the life of a loyal customer. The contest, sponsored by LanChile, consisted in sending a recipe with the fruits, a reason to travel to Chile and a purchase ticket. This contest granted the winner, María Eugenia, a 2 weeks holiday in […]
Alliance with Body Pump Les Mills and Zespri kiwifruit
In alliance with Les Mills, a physical conditioning company, more than 1,000 trainers became spokesmen of Zespri kiwifruit.
Children’s Workshop with Zespri kiwifruit and T-fal
A children’s cooking class was carried out thanks to the alliance between Zespri kiwifruit and T-fal.