Success stories

Expo ANTAD, that took place from March 12 to 14, is a trade show focused on the retail sector with more than 1,100 exhibiting companies and an estimated 10,000 professional visitors.  This year IMALINX coordinated a total of 17 booths for 6 of our clients, organizing logistics, business meetings and follow-ups with importers, distributors and […]

On February 26, Pistachio Day is celebrated worldwide. This year, American Pistachio Growers did different activities to celebrate and let the world know why pistachios are everyone’s favorite snack.  Campaigns were carried out with different media in order to spread the message through digital platforms, including reels, recipes, posts, and detailed editorial notes. One of […]

Throughout the year, campaigns were carried out with different influencers with the objective of sharing relevant information about California Raisins, from its use, benefits, applications, recommendations, etc. In addition, the key messages of nutrition, versatility and quality were highlighted.    Each influencer has a different essence in which they communicate with their followers, but they all […]

Every year in December, El Globo and California Raisins collaborate together to make the traditional Panettone, one of the most emblematic products that this bakery has in Mexico.  In December 2023, the Panettone was launched on the market with a beautiful red packaging and California Raisins logo. In addition, a contest was held through social […]

California Raisins was part of a master class with Chef Irving, where 10 consumers participated and won their place through a contest launched on social networks.  The master class had the objective of teaching the elaboration of a Panettone with some of the steps that El Globo performs for it, the class was led by […]

In December 2023, WUSATA’s largest trade mission (Mega Mision)  was once again held.   As every year, as representatives of the Western U.S. Agribusiness Association in Mexico, we hosted and organized the Trade Mission that offers U.S. exporting companies an exceptional opportunity to meet with buyers from Mexico and Latin America.   It took place in Mexico […]

The main objective of American Pistachio Growers (APG) is to disseminate the studies carried out that prove the health benefits of consuming pistachios.  Since October 2023, we have participated in nutrition and culinary events focused on health professionals, students, media and consumers to transmit through conferences given by Dr. Arely Vergara (spokesperson for the association […]

The third edition of our printed recipe book “Celebrating Moms” where we had a total of 28 recipes in which renowned chefs in the baking industry and consumers who love California raisins participated.  Communication was carried out through social networks with the support of different influencers and media outlets who shared their experience participating in […]

California Raisins was part of a cooking class for children under 12 years old in which they learned how to make two recipes where the star ingredient was raisins.  The event took place in the state of Monterrey in the outstanding workshop of our beloved Chef Irving Quiroz “Amasijo”, where we had the company of […]

The WUSATA Mexico Consumer Oriented Outbound Trade Mission took place in Mexico City and Monterrey from December 5th – 9th , 2022. These activities included logistics arrangements and meetings scheduled with potential buyers from both cities such as supermarkets, importers, distributors, and foodservice institutions. Additionally, a market briefing was provided by the Agricultural Trade Office […]

California Raisins was in charge of organizing the forum “Innovation in bakery for retail”. For the first time, California Raisins introduced an innovative online forum format, attended by numerous VIP guests, moderated by Darinel Becerra, editorial director and partner of Retailers.mx, and led by Marc Misseri, independent chef and consultant, with a 40-year trajectory in […]

A success story of a great opportunity for six Mexican buyers (Comercializadora Mexport, Casa Ley, Grupo Cimarron, Hanseatik, Good Express and Dualmex) where, through the support of WUSATA, they traveled to Las Vegas, Nevada to attend the SIAL America’s first show edition and the Pizza Expo show with the objective of increasing their portfolio.  Our […]