Every year in December, El Globo and California Raisins collaborate together to make the traditional Panettone, one of the most emblematic products that this bakery has in Mexico.
In December 2023, the Panettone was launched on the market with a beautiful red packaging and California Raisins logo. In addition, a contest was held through social media platforms, so El Globo fans could win a Master Class with California Raisins spokesperson: Chef Irving Quiroz.
The contest was very successful obtaining 13,000,000 impressions on digital platforms. Additional, Panettone was El Globo’s third best-selling product in its category at Christmas and increased its sales by 17% compared to the previous year.
