Throughout the year, campaigns were carried out with different influencers with the objective of sharing relevant information about California Raisins, from its use, benefits, applications, recommendations, etc. In addition, the key messages of nutrition, versatility and quality were highlighted.
Each influencer has a different essence in which they communicate with their followers, but they all did it in a very good way. Thanks to them we have reached our most complicated segment, “the antipasitas” who little by little have considered giving California raisins another chance, including them as an ingredient in different styles of recipes or as a snack.
As a result, we obtained 5,837,670 impressions and reached 4,350,008 people.
We are grateful to all the influencers who have been part of this great California Raisins family, let’s keep highlighting the benefits, uses and applications of California Raisins.
