Latin America Outbound Trade Mission
The WUSATA Mexico Consumer Oriented Outbound Trade Mission took place in Mexico City and Monterrey from December 5th – 9th , 2022. These activities included logistics arrangements and meetings scheduled with potential buyers from both cities such as supermarkets, importers, distributors, and foodservice institutions. Additionally, a market briefing was provided by the Agricultural Trade Office […]
Latin America virtual business mission
WUSATA carried out a virtual trade mission between exporters from the Western Union States and importers from 5 Latin American countries. The objective was to generate new business relationships and mission was divided into 4 categories on 4 different dates: 27 August 2020 – Value-added products 3 September 2020 – Specialty drinks September 10, 2020 – Seafood 17 September 2020 – Fruits and vegetables 18 companies […]
First Zespri participation program in Waze
Zespri joined the most important navigation platform in Latin America to bring its users closer to the Zespri kiwifruit sale points.
Potato harvest tour in Idaho for Latin American bloggers
Media tour to share with consumers thru international bloggers, the process whereby an Idaho potato passes through to reach the table.
Expo Cuisine & Flavours
Popcorn USA attended Expo Cocina y Sabores in conjunction with the renowned Chef Juan Carlos Delgado.
Healthy consumption of U.S. kernel popcorn
Creation of a program directed to final consumers, particularly families with children, to encourage healthy eating of popcorn from United States in Mexico and Costa Rica.
Popcorn USA at cinemas from Costa Rica
As a result of a successful campaign, Popcorn USA created an alliance with one of the most important cinema chains in Costa Rica.