Latin America Outbound Trade Mission
The WUSATA Mexico Consumer Oriented Outbound Trade Mission took place in Mexico City and Monterrey from December 5th – 9th , 2022. These activities included logistics arrangements and meetings scheduled with potential buyers from both cities such as supermarkets, importers, distributors, and foodservice institutions. Additionally, a market briefing was provided by the Agricultural Trade Office […]
Guatemala Gastronomic Experience
Two workshops were held for consumers in cooperation with NuChef.
First Zespri participation program in Waze
Zespri joined the most important navigation platform in Latin America to bring its users closer to the Zespri kiwifruit sale points.
Month for potato lovers
The month for potato lovers was held by Idaho Potatoes.
Potato harvest tour in Idaho for Latin American bloggers
Media tour to share with consumers thru international bloggers, the process whereby an Idaho potato passes through to reach the table.