The WUSATA Mexico Consumer Oriented Outbound Trade Mission took place in Mexico City and Monterrey from December 5th – 9th , 2022. These activities included logistics arrangements and meetings scheduled with potential buyers from both cities such as supermarkets, importers, distributors, and foodservice institutions. Additionally, a market briefing was provided by the Agricultural Trade Office (ATO) in Mexico City and Monterrey as well as an imports seminar. 2 tabletops were coordinated in Mexico City and other 2 in Monterrey where U.S companies were able to meet with different importers and showcase their products.
A total of thirteen companies attended the Outbound Trade Mission coordinated by the Washington State Department of Agriculture and the California State Department of Agriculture.
A total of 192 meetings were conducted during the mission with 45 different importers, retailers and distributors in Mexico City and Monterrey averaging 15 meetings per company.
Additionally, 6 buyers from Central/South America were flown to the mission in Mexico City and 4 Mexican regional buyers were flown to Monterrey in order to meet with the delegation.
