Baking Trends: Webinar with Larousse and Chef Irving Quiroz
This webinar aimed to reach an audience of more than 300 bakery professionals and talk about the different ways in which California Raisins can be included in the baking industry, with two of the most important opinion leaders as speakers. The renowned Chef, Irving Quiroz, addressed different topics on existing trends at baking in this […]
IN COMPANY WEBINAR WITH FORSUA
One of the objectives of California Raisins is to provide information and promote the consumption of raisins around members of the industry. Due to this, Imalinx contacted FORSUA, the #1 company in Training and Consulting for the Food and Hospitality Industry. The companies held a two-day webinar focused on the snack, cereal and granola industry. […]
Healthy connection with consumers
Public relations programs changed completely as a result of the Covid-19 pandemic, many of the face-to-face events were canceled, and brand launches migrated to digital. Fernanda Alvarado, is a teacher in community nutrition with an International Master’s degree in Nutrition and Dietetics from the European University of the Atlantic. She is co-author of the Manual […]
Christmas webinar with Chef Irving Quiroz
After four successful webinars implemented by Chef Irving Quiroz, Imalinx coordinated the last webinar of 2020 with California Raisins to talk about the advantages as a natural sweetener in Christmas season dishes.
Cooking with renowned chefs from Mexico
During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]
Christmas Bakery Contest with COMEPAN
On December 2020, California Raisins held the first edition of the contest “Christmas Bread” with Colectivo Mexicano de Panaderos, A.C. (COMEPAN A.C.).- Mexican Bakers’ Guild The contest was open for every bakery lover with or without experience, but with the same passion: baking. The objective of the contest was to create a Christmas bread recipe […]
TASTE OF THE WEST
On October 2020, the first recipe program with products from the Western United States was held including 5 of the most recognized chefs in Mexico.
Spreading the Passion for Bread
Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.
Infinite uses of California Raisins for Bakery
On May 27th, Imalinx organized a Bakery Webinar with Chef Irving Quiroz to talk about the “Uses of California Raisins i bakery” The Chef developed 3 recipes with raisins as the main ingredient and he explained the process of each one during the webinar. The webinar was broadcasted on Zoom with a total of 461 registered attendees and 311 total users during 90 minutes. The webinar […]
NATIONAL RAISIN DAY (USA) IN MEXICO
To celebrate National Raisin Day (USA) in Mexico, we coordinated a media experience in Mexico so media contacts could enjoy a naturally sweet snack from home.
Superama’s Race “Corre con Sentido” 2020
Products of California sponsored the 4th Editions of Superama’s Race, with more than 5000 runners from Mexico City.
Sam´s Club Retail Promotion
The second retail promotion of California Raisins with Sam’s club resulted in a total of 450 sampling days.