Success stories

On October 2020, the first recipe program with products from the Western United States was held including 5 of the most recognized chefs in Mexico.

Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.

On May 27th, Imalinx organized a Bakery Webinar with Chef Irving Quiroz to talk about the “Uses of California Raisins i bakery” The Chef developed 3 recipes with raisins as the main ingredient and he explained the process of each one during the webinar.   The webinar was broadcasted on Zoom with a total of 461  registered attendees and 311 total users  during 90 minutes. The webinar […]

To celebrate National Raisin Day (USA) in Mexico, we coordinated a media experience in Mexico so media contacts could enjoy a naturally sweet snack from home.

Products of California sponsored the 4th Editions of Superama’s Race, with more than 5000 runners from Mexico City.

The second retail promotion of California Raisins with Sam’s club resulted in a total of 450 sampling days.

The 4th Master Baking Seminar took place in different cities of Mexico to share the benefits for consumption and use of their products.

California Raisins Annual Baking Contest was held during the trade show Expo Gastronomica.

California Raisins Mexico took mexican bakers to a Baking Training in the Culinary Institute of America in California. 

The Raisin Committee of California participated as sponsor in the Second Foodservice Cup of Bakery in the Expo Sirha.

The Third Master Baking Seminar was organized in Mexico City with speakers Didier Rosada and Juan Manuel Martinez Solarte. 

During the Christmas season a Co-branded campaign was carried out in order to promote Panettone and Fruitcake products labeled with California Raisins stamp.