On February 26, Pistachio Day is celebrated worldwide. This year, American Pistachio Growers did different activities to celebrate and let the world know why pistachios are everyone’s favorite snack.
Campaigns were carried out with different media in order to spread the message through digital platforms, including reels, recipes, posts, and detailed editorial notes. One of the favorites was the pistachio butter that Gastronauta DF made with a spectacular production, where in addition to having the pistachio as the protagonist, it included green elements to combine it with the product.
In total, 36 articles were published about Pistachio Day, impacting 685,000 people. Media such as Cosmopolitan, Selecciones and Kena highlighted the benefits of American pistachios, as well as their versatility in food.
