We had a three-month campaign with chef Carlos Leal, who has a total of 97,000 followers and created video recipes providing information of the benefits and qualities of American rice.
He also participated in the training session with students as our spokesperson to give general information of the product and showed a variety of dishes using American rice. The students had the opportunity to asked questions, taste the food and learn interesting information about our brand and product.
Additionally, to reinforce our key messages and reach a different segment of the community, we had two campaigns with influencers who created video recipes providing information, tips and recipe options using American rice. The two influencers who participated were @señoritawalmart and @fromscratch__ with a total of 572 followers.
This activity resulted in 500,411 people reached with 664,260 impressions. Our KOLs always combine our products in the most incredible recipes and mentioned how to differentiate them from the competitors.