From January to March, American Pistachio Growers activated a campaign with Cocina Vital called Academia de Pistache where information was shared about the history of pistachios, the health benefits they provide, downloadable recipes, and articles. 

The academy consisted of 3 different modules where users could register and get certified. The campaign was amplified on Cocina Vital’s different digital channels such as Facebook, Instagram, YouTube, Pinterest, TikTok, and Website. 

In total, 3,418,308 impressions and 42,683 clicks were obtained. User interaction confirms the interest that exists in pistachios and multiple options to integrate them into recipes  

Video recap: https://vimeo.com/988643086/0499d6d1d8?share=copy