On October 2024, the California Raisins Administrative Commitee participated in the first edition of the Sourdough Seminar with Irving Quiroz and Gluten Morgen, who is a renowned baker on social media with a total of 1.7 million followers. 

The course was aimed at people dedicated to baking. During the course, Chef Irving highlighted nutritional information, benefits in baking, and general information about California Raisins. 

A Sourdough bread with California Raisins was prepared, which allowed participants to observe the benefits of using raisins in baking. 

We had communication on our social networks and on the chefs’ profiles, the participants received a kit with gifts from the account and wore an apron with the California Raisins logo throughout the course. 

The course was taught in Mexico City and Monterrey with a total of 80 attendees, who were divided into 4 seminars, and a total of 61,018 impressions of communication on social networks were generated.