Success stories

Popcorn and CMAB participated as a sponsor in the event Restaurants Choice, organized by Players of Life, which awards the best restaurants in Monterrey and its metropolitan area. With the presence of international judges and more than 100 restaurateurs, including restaurant owners and directors of chains, the event focused on recognizing the best in each […]

We had an approach with Pinche Gringo BBQ through the MLB event organized by the Agricultural Trade Office in Mexico city.   It is a chain with 8 restaurants in Mexico City. We saw a great opportunity to participate by integrating Idaho potatoes into some of their recipes and considering different types of support such as […]

An important support provided by Kiwi Zespri is the delivery of materials to traditional market vendors who handle the product. Some of the materials are: pennants, tarpaulins, recipe books, market bags, spoons, bin covers, borders, danglers and tasting boxes. These materials make Kiwi Zespri displays more visible and therefore sell more product.  Something new this […]

On August 8 and 9, Imalinx, in conjunction with the California Dairy Council and 5 cheese producers, visited the city of Querétaro to provide training to executives and store managers on products that bear the Real California Milk seal.   Mention client, association  CMAB  The event was coordinated 3 months in advance to be able to […]

California Raisins actively participated in Expo Mexipan 2024, the most important bakery industry event in Mexico, which gathered processors, distributors, and consumers from across the country. This was a unique opportunity to strengthen the presence of California Raisins in the Mexican market and position them as a premium choice in bakery and pastry products.  During […]

On behalf of Zespri kiwifruit, Imalinx coordinated a display contest called Kiwi Fest 2024 in HEB stores, focused on promoting Zespri SunGold kiwifruit.  The contest consisted of a point-of-sale display competition, with the goal of increasing SunGold visibility, improving brand recognition and driving sales.  Over four weeks, stores competed in categories such as highest sales […]

As part of the WUSATA program for Mexico in 2024, an inbound trade mission focused on agricultural products was coordinated, which was led by Imalinx-Mexico, acting as the representative in the country. The mission took place from July 7 to 12, 2024.  The main objective of this trade mission was to educate suppliers from the […]

As part of IPC’s retail support efforts, we held l Potato Lover’s Month from April 8, 2024, to May 17, 2024, with the goal of increasing the supply and sales of Idaho potatoes in participating stores.  POS materials were sent out and used for displays. Store staff were assisted with setting up and maintaining the […]

We start the year with new desserts!   At the beginning of 2024 we launched 14 different First Street ice cream flavors at Chedraui nationwide in Mexico. From the classic vanilla and chocolate flavors, to new combinations such as our rainbow sorbet with orange, pineapple and raspberry ice cream.   We also launched the creamy French Petit […]

For the second consecutive year, Popcorn USA! participated in the campaign of Six Flags in Mexico called Christmas in the Park. The objective was increasing awareness of the benefits and versatility of popcorn among its visitors, as well as increasing sales. The campaign ran from November 25 through December 24, including the following activities: Presence […]

In collaboration with Alazan, a prominent importer distributing to key retailers like Scorpion and Tiendas DZ, we executed an innovative marketing strategy with a focus on culinary experiences. Over a span of 12 days in Ciudad de México, we hosted engaging cooking shows at the point of sale, featuring the preparation of popular dishes such […]

Potato Lover’s Month is an exhibition contest within a supermarket chain which consists of mounting the most creative display using the Idaho potato. The first edition of 2023 was held in 80 Calimax stores distributed in Tijuana, Ensenada, Mexicali, Rosarito and SLRC.  More than 150 fruit managers and staff on the sales floor participated through […]