As part of the WUSATA program for Mexico in 2024, an inbound trade mission focused on agricultural products was coordinated, which was led by Imalinx-Mexico, acting as the representative in the country. The mission took place from July 7 to 12, 2024. 

The main objective of this trade mission was to educate suppliers from the western United States about the Mexican market. Attendees had the opportunity to meet key contacts within the Mexican import industry and establish one-on-one relationships. Trade visits included tours of the facilities and fields of American companies. The final delegation consisted of five Mexican importers from different regions of Mexico. They met with ten suppliers and visited seven packing plants. 

Key Points: 

  • More than 17 companies visited: Mexican buyers established direct contact with a wide variety of fresh produce growers and packers. 
  • Field and packinghouse visits: The on-site experience allowed participants to learn first-hand about production processes and best practices in the industry. 
  • Network expansion: Mexican buyers significantly expanded their network of contacts in the California fresh produce sector. 
  • Increased market knowledge: Buyers gained deeper insight into market trends, available products, and business opportunities in California. 
  • Strengthened business relationships: Contacts established during the mission open the door to future collaborations and business agreements.