We had an approach with Pinche Gringo BBQ through the MLB event organized by the Agricultural Trade Office in Mexico city.  

It is a chain with 8 restaurants in Mexico City. We saw a great opportunity to participate by integrating Idaho potatoes into some of their recipes and considering different types of support such as IPC-branded materials, uniforms, etc.  

We committed to providing them with gradual support once the budget is finalized. Dubacano is the importer that delivers the potatoes to them on a weekly basis.  

 LoadWeight in kg Weight in lbs 
Weekly load: 18 sacks       405     891  
Monthly load: 72 sacks   1,620    3,564  
Annual load: 864 sacks   19,440      42,768  

We have a Spuddy Buddy in LED that we will provide as part of IPC’s support materials.  

All of these efforts will help us gain presence and raise brand awareness among their restaurant attendees.  

They are very excited to work together to achieve the expected results for both parties.