As part of IPC’s retail support efforts, we held l Potato Lover’s Month from April 8, 2024, to May 17, 2024, with the goal of increasing the supply and sales of Idaho potatoes in participating stores.
POS materials were sent out and used for displays. Store staff were assisted with setting up and maintaining the displays. The stores with the highest increase in sales were the 1st, 2nd, and 3rd place winners. The displays were posted on the Idaho Potato Facebook Page and were put to a vote based on the number of likes to determine a winner.
The Potato Lovers Month at HEB in 2024 was a success with unit sales increasing over 50%, thanks to the participation and enthusiasm of the managers and associates at each store.
