Success stories

For the first time in Mexico, the campaign “Potato Lover’s Month” was held with regional retail chain: Calimax.

Campaign development for Wonderful Halos Mandarins with retail marketing activities and sampling days at Walmart and Superama stores.

Real California Milk Mexico sponsored the fourth edition of the Mexican Pizza Championship 2018. 

For the first time in history, Walmart Mexico decided to offer a new fruit to its consumers: Dutch Conference Pears.

City Club welcomed California dairy products and an introductory campaign was held.

The Dairy Council of California conducted a 3-month nationwide sampling program at 37 Costco membership warehouse clubs.  The goal was to increase the sale of 3 types of Rumiano cheeses, which are Dairy Council of California labelled.   As a general result, during the sampling days the sale increased by 99%, compared to the previous days without sampling.   

The month for potato lovers was held by Idaho Potatoes.

As part of the activations during the Zespri Kiwifruit program with McDonald’s, the recovery snack after the 5K race organized by McDonald’s Mexico was a delicious Zespri kiwifruits. This activity helped to consolidate Zespri’s positioning in the Happy Meal.  The McDonald’s Race was held in Mexico City and more than 2,000 participants enjoyed a delicious kiwifruit at the end of the race.  […]

The Administrative Committee of California Raisins organized the first recipe contest, focused on students of gastronomy, chefs and bakers.

The Blueberry Council through Imalinx coordinated a Culinary Institutes Program in renowned culinary schools located in Mexico City and Cancun.

As a result of a successful campaign, Popcorn USA created an alliance with one of the most important cinema chains in Costa Rica.

In coordination with the Western U.S. Agricultural Trade Association (WUSATA) a promotion project for U.S. wines was undertaken for its consumption in Mexico.