Partnership with Costco México for pizza promotion.
Promotion in the Service Deli area to increase the consumption of California cheese in Costco pizzas.
Campaign “Having fun like a king”
Marketing campaign to promote the seal at dairy products available in Calimax.
Digital promotion with Sam’s Club
California Milk Advisory Board implemented a strategy through the Sam’s Club digital magazine to promote and communicate the benefits of the seal.
IN COMPANY WEBINAR WITH FORSUA
One of the objectives of California Raisins is to provide information and promote the consumption of raisins around members of the industry. Due to this, Imalinx contacted FORSUA, the #1 company in Training and Consulting for the Food and Hospitality Industry. The companies held a two-day webinar focused on the snack, cereal and granola industry. […]
Bon Bons ice cream launch in Costco
Nationwide launch in Mexico of Bon bons ice cream, mini bites of vanilla ice cream covered with chocolate.
Pizza Promotion in Costco Service Deli
Costco and the California Milk Advisory Board created alliances to promote two pizzas in Service Deli area, cheese and pepperoni, where he origin of the cheese was promoted accompanied with retail publications in Facebook and Contacto magazine, as well as in the Real California Milk social media. The promotion was executed in a month, from […]
Potato Lover’s Month – Calimax 2020
Exhibition contest in CALIMAX, with the objective of increasing visibility and sales of Idaho potatoes.
Superama’s Race “Corre con Sentido” 2020
Products of California sponsored the 4th Editions of Superama’s Race, with more than 5000 runners from Mexico City.
E-commerce Strategy Halos -Walmart
We distributed 7,810 boxes of Wonderful Halos through an e-commerce strategy with Walmart Mexico. In February we contacted the Walmart e-commerce department to develop a strategy that increases the brand awareness of the Wonderful Halos Mandarins. The main objective was to educate our customers on the goods of this Wonderful product. With the e-commerce team […]
Introduction of New Dairy Products to the Mexican Market
The foodservice channel recorded this year the entry of several dairy products with the California Dairy Commission Seal to different supermarket chains in Mexico.
Potato Lover’s Month
For the first time in Mexico, the campaign “Potato Lover’s Month” was held with regional retail chain: Calimax.
Halos Mandarins Campaign at Walmart and Superama.
Campaign development for Wonderful Halos Mandarins with retail marketing activities and sampling days at Walmart and Superama stores.