On August 8 and 9, Imalinx, in conjunction with the California Dairy Council and 5 cheese producers, visited the city of Querétaro to provide training to executives and store managers on products that bear the Real California Milk seal.
Mention client, association CMAB
The event was coordinated 3 months in advance to be able to adjust the agendas of Point Reyes, Di Stefano, Cheese Bits, Joseph Farms, and Vintage, prepare the presentations, send samples, and arrange the training for 40 people from HEB that included executives, regional managers from Bajío, store managers, and deli managers.
In addition to the presentations, there were Q&A sessions, as well as a guided tasting by Joe Baird, The Cheese Monger at CMAB, to discuss the flavor profiles of some cheeses, ways to use them, and how to pair them.
Within the trip and the activity, tastings were also coordinated in 3 HEB stores to promote the products with the end consumer.
“Thank you for the support. With these activities we can boost sales and commitment of the stores and collaborators to increase product sales!” HEB Regional Buyer
