On behalf of Zespri kiwifruit, Imalinx coordinated a display contest called Kiwi Fest 2024 in HEB stores, focused on promoting Zespri SunGold kiwifruit. 

The contest consisted of a point-of-sale display competition, with the goal of increasing SunGold visibility, improving brand recognition and driving sales. 

Over four weeks, stores competed in categories such as highest sales generated and most creative display. 

The results showed a 32% increase in sales and a 15% increase in units sold, reflecting the success of the initiative in generating engagement and growth.