Success stories

This year we held three weeks of Idaho Potato samplings at 36 City Club stores across the country from July through September.   The objective of the activity was for people to know about the unique and delicious flavor of Idaho potatoes, how they are prepared, and to identify the “Grown in Idaho” seal as a […]

This year, we were able to introduce the different presentations of California Select Farms brand cheeses to the City Club chain. To boost sales, sampling sessions were held nationwide on 4 weekends during June and July.  The objective of the activity was for people to know more about the cheeses offered by Real California Milk, […]

Street Vendors is a promotional program in which Imalinx supports vendors in traditional markets by setting up displays with added value elements to increase the exposure of Zespri kiwifruit in the traditional channel. Some of the traditional markets that benefited from the program were in Mexico City, Toluca, Puebla, Hidalgo, and Querétaro. Part of the […]

Six companies from the Western United States belonging to WUSATA, participated in ANTAD 2022, offering their products in the show’s American pavilion, meeting with self-service buyers with the aim of incorporating their products into the Mexican market. The attending companies were: Agropur Primo Pup Eagle Eye Produce Carrel Exports American Trading International Washington State Department […]

The California Milk Advisory Board once again participated in the largest Expo for Supermarkets in LATAM, Expo ANTAD. A leading professional event for the Retail, Hotel and Restaurant sector in the food industry supply chain, took place May 17-19 in Guadalajara.  It was an event focused on generating business meetings, publicizing the attributes and benefits […]

Due to Mother’s Day and the multiple recipes that can be made with Real California Milk’s mozzarella cheese, we implemented a strategy throughout the month of May through Sam’s Club digital magazine to promote and publicize the quality of the seal.  Editorial content was published promoting the brand’s own mozzarella cheese “Member’s Mark” in its […]

California Raisins was in charge of organizing the forum “Innovation in bakery for retail”. For the first time, California Raisins introduced an innovative online forum format, attended by numerous VIP guests, moderated by Darinel Becerra, editorial director and partner of Retailers.mx, and led by Marc Misseri, independent chef and consultant, with a 40-year trajectory in […]

A success story of a great opportunity for six Mexican buyers (Comercializadora Mexport, Casa Ley, Grupo Cimarron, Hanseatik, Good Express and Dualmex) where, through the support of WUSATA, they traveled to Las Vegas, Nevada to attend the SIAL America’s first show edition and the Pizza Expo show with the objective of increasing their portfolio.  Our […]

This webinar aimed to reach an audience of more than 300 bakery professionals and talk about the different ways in which California Raisins can be included in the baking industry, with two of the most important opinion leaders as speakers. The renowned Chef, Irving Quiroz, addressed different topics on existing trends at baking in this […]

On February 18, 2022, Pizza DePrizza unveiled its new pizza with pork rinds; a collaboration between Real California Milk and Carnes La Ramos, one of the most important butcheries in the North of the Republic founded in 1968, which with over time and the quality of their products became increasingly popular with their customers and […]

Christmas promotion with SuperChivas supermarket chain to position Russet potatoes and the “Grown in Idaho” seal.

Trade mission between 4 buyers from Mexico and exporters of onions from Idaho and Oregon.