Christmas Bakery Contest with COMEPAN
On December 2020, California Raisins held the first edition of the contest “Christmas Bread” with Colectivo Mexicano de Panaderos, A.C. (COMEPAN A.C.).- Mexican Bakers’ Guild The contest was open for every bakery lover with or without experience, but with the same passion: baking. The objective of the contest was to create a Christmas bread recipe […]
Good Carbs
IPC had the initiative to promote Idaho Potatoes as a healthy carbohydrate since one of the biggest challenges of potatoes is the belief that carbohydrates provide negative effects in diets. Through athletes such as Paola Longoria, Charlie Sarmiento and Oso Negro a “good carbohydrates” campaign was launched. The biggest challenge was to find the athletes and spokesperson for the campaign, since they […]
Pizza Promotion in Costco Service Deli
Costco and the California Milk Advisory Board created alliances to promote two pizzas in Service Deli area, cheese and pepperoni, where he origin of the cheese was promoted accompanied with retail publications in Facebook and Contacto magazine, as well as in the Real California Milk social media. The promotion was executed in a month, from […]
Potato Lover’s Month – Calimax 2020
Exhibition contest in CALIMAX, with the objective of increasing visibility and sales of Idaho potatoes.
TASTE OF THE WEST
On October 2020, the first recipe program with products from the Western United States was held including 5 of the most recognized chefs in Mexico.
Latin America virtual business mission
WUSATA carried out a virtual trade mission between exporters from the Western Union States and importers from 5 Latin American countries. The objective was to generate new business relationships and mission was divided into 4 categories on 4 different dates: 27 August 2020 – Value-added products 3 September 2020 – Specialty drinks September 10, 2020 – Seafood 17 September 2020 – Fruits and vegetables 18 companies […]
Southern United States VIRTUAL Trade Mission
The U.S Southern Agricultural Trade Association with the help of imalinx coordinated the first virtual business mission in Mexico where 16 exporters signed up for digital business meetings with key contacts from the food and beverage industry with the objective of exploring new business opportunities for the Mexican market in the mid and long term. […]
Yellow Onions Virtual Trade Missions
WUSATA conducted a virtual trade mission between exporters between the states of Idaho, Oregon and Mexican Importers, with the aim of developing business relationships. Appointments were made between leading exporters and distributors and importers in Mexico in both, the retail and wholesale sectors. This activity was an alternative to traditional trade missions that have been […]
Spreading the Passion for Bread
Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.
Paola Longoria at the Tokyo 2020 Olympics
Paola Longoria, our Idaho Potatoes brand ambassador, competed in the Tokyo 2020 Olympics giving IPC visibility in the world’s most important events and with the challenge of spreading information about nutrition in Idaho Potatoes. This effective campaign was an extension of the sponsorship that IPC has with the athlete, where she shares 3 stories and […]
Chef Irving Quiroz highlights the importance of butter in baking
More than 1,000 registered participants in an online seminar with Chef Irving Quiroz, he spoke about the importance of butter as a key ingredient in baking
Infinite uses of California Raisins for Bakery
On May 27th, Imalinx organized a Bakery Webinar with Chef Irving Quiroz to talk about the “Uses of California Raisins i bakery” The Chef developed 3 recipes with raisins as the main ingredient and he explained the process of each one during the webinar. The webinar was broadcasted on Zoom with a total of 461 registered attendees and 311 total users during 90 minutes. The webinar […]