The California Milk Advisory Board once again participated in the largest Expo for Supermarkets in LATAM, Expo ANTAD. A leading professional event for the Retail, Hotel and Restaurant sector in the food industry supply chain, took place May 17-19 in Guadalajara. 

It was an event focused on generating business meetings, publicizing the attributes and benefits of California Dairy Products, as well as the support we provide in marketing and communication matters. 

We presented different brands of artisan cheeses such as Point Reyes, Sierra Nevada, Fiscalini, Vintage, Bellwether and Nicasio Valley. 

Bob Leonard, Vice President of Pacific Cheese, presented the California Select Farms brand cheeses and we also prepared pizzas as part of the tasting activity throughout the 3 days of the expo. 

Thanks to the event, we generated leads, we were able to introduce the full range of Vintage cheeses in the Mexican market and generate business opportunities for specialty products.