Burrata’s Route
This year DiStefano burrata cheese arrived to the best restaurants in Mexico! For two months, Real California Milk, in company of different media and influencers, traveled around “Ruta de la Burrata” visiting three different restaurants, all of them Italian, but with different concepts. Our first stop at Fornería del Becco, welcomed our guests with an […]
EXPO PAN WITH IRVING QUIROZ
The California Raisins Administrative Committee participated in Expo Pan (the pioneer exhibition for the bakery, pastry, pizza, ice cream and coffee industry in Mexico) with over 500 visitors. Chef Irving Quiroz prepared a recipe using and mentioning the versatility and quality that California raisins provide to the bakery. The event, in addition to the digital […]
Partnership with Costco México for pizza promotion.
Promotion in the Service Deli area to increase the consumption of California cheese in Costco pizzas.
Campaign “Having fun like a king”
Marketing campaign to promote the seal at dairy products available in Calimax.
Digital promotion with Sam’s Club
California Milk Advisory Board implemented a strategy through the Sam’s Club digital magazine to promote and communicate the benefits of the seal.
IN COMPANY WEBINAR WITH FORSUA
One of the objectives of California Raisins is to provide information and promote the consumption of raisins around members of the industry. Due to this, Imalinx contacted FORSUA, the #1 company in Training and Consulting for the Food and Hospitality Industry. The companies held a two-day webinar focused on the snack, cereal and granola industry. […]
Virtual Trade Mission with added value products
Trade mission coordinated between 23 exporters and 33 importers in Mexico.
Bon Bons ice cream launch in Costco
Nationwide launch in Mexico of Bon bons ice cream, mini bites of vanilla ice cream covered with chocolate.
Healthy connection with consumers
Public relations programs changed completely as a result of the Covid-19 pandemic, many of the face-to-face events were canceled, and brand launches migrated to digital. Fernanda Alvarado, is a teacher in community nutrition with an International Master’s degree in Nutrition and Dietetics from the European University of the Atlantic. She is co-author of the Manual […]
Christmas webinar with Chef Irving Quiroz
After four successful webinars implemented by Chef Irving Quiroz, Imalinx coordinated the last webinar of 2020 with California Raisins to talk about the advantages as a natural sweetener in Christmas season dishes.
Collaboration with Pizzaiolo Efrén Ríos
Chef Efrén Ríos, better known as Ziggy, has been ambassador of Real California Milk since 2018 and has been a spokesperson at many gastronomic events and product workshops. His most recent project comes under the name of Coma Pizza, an innovative pizzeria concept that offers an experience in every slice. In December 2020, Real California […]
Cooking with renowned chefs from Mexico
During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]