Success stories

In November 2021, California Raisins sponsored the International Gourmet Festival in Vallarta. We were able to generate over 30 trade leads and have presence during the event with raisins and cheese boards in 2 of the participating restaurants during the opening as well as during the wine festival, with the participation of the best international […]

Trade mission with16 US exporters who created commercial ties between Mexico and Central America importers.

In the month of December, hand in hand with other major brands, Real California Milk sponsored one of the biggest dynamics of the season, where a Christmas-themed musical theater production dedicated to children took place. The objective of this dynamic was to impact this segment of the market and at the same time, educate on […]

For the end of the 2021 season, Imalinx coordinated a sampling session with Sam’s Club to increase the brand visibility of Zespri SunGold kiwifruit.

Idaho State Department of Agriculture celebrated Thanksgiving with a culinary promotion in Tijuana.

This year DiStefano burrata cheese arrived to the best restaurants in Mexico! For two months, Real California Milk, in company of different media and influencers, traveled around “Ruta de la Burrata” visiting three different restaurants, all of them Italian, but with different concepts. Our first stop at Fornería del Becco, welcomed our guests with an […]

The California Raisins Administrative Committee participated in Expo Pan (the pioneer exhibition for the bakery, pastry, pizza, ice cream and coffee industry in Mexico) with over 500 visitors. Chef Irving Quiroz prepared a recipe using and mentioning the versatility and quality that California raisins provide to the bakery. The event, in addition to the digital […]

Promotion in the Service Deli area to increase the consumption of California cheese in Costco pizzas.

Marketing campaign to promote the seal at dairy products available in Calimax.

California Milk Advisory Board implemented a strategy through the Sam’s Club digital magazine to promote and communicate the benefits of the seal.

One of the objectives of California Raisins is to provide information and promote the consumption of raisins around members of the industry. Due to this, Imalinx contacted FORSUA, the #1 company in Training and Consulting for the Food and Hospitality Industry. The companies held a two-day webinar focused on the snack, cereal and granola industry. […]

Trade mission coordinated between 23 exporters and 33 importers in Mexico.