CHRISTMAS WEBINAR WITH CHEF IRVING QUIROZ
After four successful webinars implemented by Chef Irving Quiroz, Imalinx coordinated the last webinar of 2020 with California Raisins to talk about the advantages as a natural sweetener in Christmas season dishes.
Cooking with renowned chefs from Mexico
During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]
In-Store Promotion
As part of the “Taste of the West” campaign, whose objective was to promote products from the West of the United States, Wusata had communication through Walmart and HEB channels. The challenge of this project was to find a way to communicate the campaign to the consumer in a forceful and attractive way without being […]
Spreading the Passion for Bread
Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.
Chef Irving Quiroz highlights the importance of butter in baking
More than 1,000 registered participants in an online seminar with Chef Irving Quiroz, he spoke about the importance of butter as a key ingredient in baking
Infinite uses of California Raisins for Bakery
On May 27th, Imalinx organized a Bakery Webinar with Chef Irving Quiroz to talk about the “Uses of California Raisins i bakery” The Chef developed 3 recipes with raisins as the main ingredient and he explained the process of each one during the webinar. The webinar was broadcasted on Zoom with a total of 461 registered attendees and 311 total users during 90 minutes. The webinar […]
4th Master Bakery Seminar of California Raisins
The 4th Master Baking Seminar took place in different cities of Mexico to share the benefits for consumption and use of their products.
Annual Baking Contest in Expo Gastronomica
California Raisins Annual Baking Contest was held during the trade show Expo Gastronomica.
Mexican bakers traveled to Napa, California.
California Raisins Mexico took mexican bakers to a Baking Training in the Culinary Institute of America in California.
California Raisin main sponsor of the Second Foodservice Cup of Bakery
The Raisin Committee of California participated as sponsor in the Second Foodservice Cup of Bakery in the Expo Sirha.
Third Master Baking Seminar of California Raisins
The Third Master Baking Seminar was organized in Mexico City with speakers Didier Rosada and Juan Manuel Martinez Solarte.
Christmas special promotion with El Globo bakery
During the Christmas season a Co-branded campaign was carried out in order to promote Panettone and Fruitcake products labeled with California Raisins stamp.