Success stories

Four bakers, eight recipes and a common goal: To spread the passion for bread through the 1st Seminar of the Mexican Bakers Guild.

More than 1,000 registered participants in an online seminar with Chef Irving Quiroz, he spoke about the importance of butter as a key ingredient in baking

On May 27th, Imalinx organized a Bakery Webinar with Chef Irving Quiroz to talk about the “Uses of California Raisins i bakery” The Chef developed 3 recipes with raisins as the main ingredient and he explained the process of each one during the webinar.   The webinar was broadcasted on Zoom with a total of 461  registered attendees and 311 total users  during 90 minutes. The webinar […]

The 4th Master Baking Seminar took place in different cities of Mexico to share the benefits for consumption and use of their products.

California Raisins Annual Baking Contest was held during the trade show Expo Gastronomica.

California Raisins Mexico took mexican bakers to a Baking Training in the Culinary Institute of America in California. 

The Raisin Committee of California participated as sponsor in the Second Foodservice Cup of Bakery in the Expo Sirha.

The Third Master Baking Seminar was organized in Mexico City with speakers Didier Rosada and Juan Manuel Martinez Solarte. 

During the Christmas season a Co-branded campaign was carried out in order to promote Panettone and Fruitcake products labeled with California Raisins stamp.

At the beginning of September, the winners of the first California Raisins Bakery Contest in Mexico had the opportunity to attend the Culinary Institute of America in Napa, California along with a group of winning bakers and chefs from Asia and Europe. Cultivation fields were visited, grapes were harvested and packing plants were visited.

The first Master Bakery Seminar was taught by Craig Ponsford, professor at the Higher Institute of Gastronomy.