Real California Milk present at Cake & Bake Masters
During November 2, 3 and 4, 2018, Real California Milk was the official sponsor of the Cake & Bake Masters 2018 welcome dinner. With the presence of popular chef Adriano Zumbo. Prestigious chefs of sweet gastronomy worldwide and important media in the country were invited to taste the special menu prepared with California cheese. The dinner was […]
California Raisin main sponsor of the Second Foodservice Cup of Bakery
The Raisin Committee of California participated as sponsor in the Second Foodservice Cup of Bakery in the Expo Sirha.
Mexican Pizza Championship
Real California Milk Mexico sponsored the fourth edition of the Mexican Pizza Championship 2018.
Guatemala Gastronomic Experience
Two workshops were held for consumers in cooperation with NuChef.
Real California Milk Media Tours in Mexico
During the 2018 season, representatives of the Real California Milk brand in Mexico met with regional media in Monterrey, Cancun and Tijuana to give interviews and advertise the added value of the Real California Milk certification label on dairy products made with milk 100 % of cow milk. There were 20 interviews with television, radio and […]
Back to School Campaign
A whole program was developed for Zespri in the back to school season to introduce its products in new regions.
Third Master Baking Seminar of California Raisins
The Third Master Baking Seminar was organized in Mexico City with speakers Didier Rosada and Juan Manuel Martinez Solarte.
Zespri in Waze!
Due to the success of previous geolocation campaign with Zespri kiwifruit at Waze, this year we decided to implement the campaign in Mexico. The strategy of the campaign was based on a system of geolocation of Waze, same that allowed the users to identify the nearest points of sale of Zespri kiwifruit. Users had the option to choose these […]
Zespri supported to the Mexico National Rugby Team
Zespri kiwifruit SunGold was the half time snack that recharged the energy and vitality of the “Serpientes” women’s team of the Rugby Mexican Federation.
Spread the word about Zespri® Media Tours in Mexico
During the 2018 season, representatives of Zespri® Kiwifruit in Mexico met with regional media in Chihuahua and Monterrey to give interviews and advertise the value of Zespri® Kiwifruit. As a result of the interviews, it was possible to reach an audience of 918,230 consumers, through television, radio and newspaper programs. Touching main topics such as the origin of […]
From New Zealand to Salvador!
Zespri arrived at El Salvador with a launching event to present the two varieties and seasonal recipes.
Launch of Dutch Conference Pears in Superama
For the first time in history, Walmart Mexico decided to offer a new fruit to its consumers: Dutch Conference Pears.