Imalinx awarded the prize to the first place of the annual California Raisin Baking Contest in Mexico, Carlos Guido traveled to California accompanied by Sandra Corona, the product development manager of El Globo, the Mexico’s largest bakery.
Both had the opportunity to get involved with the process of harvesting California Raisin, learned the industry history, learned about the high standards of cultivation and packaging processes, which result in high quality products.
Between the bakery contest and his training in California, Carlos developed a total of 10 different products with the potential to be marketed.
El Globo had interest in knowing more about product availability during the year, to introduce at least 3 new products to the market in different seasons.
