Success stories

Carried out the commercial mission of buyers from Mexico, Colombia and, Chile for value added products at Washington and California with the Western United States Agricultural Trade Association.  Participants had the opportunity to meet with more than 30 suppliers from the region with the objective of establishing business relationships. 

The 4th Master Baking Seminar took place in different cities of Mexico to share the benefits for consumption and use of their products.

Imalinx developed a strategy to increase the use of California Cheeses at local Pizzerias in different regions of the Country.

For the first time in Mexico, the campaign “Potato Lover’s Month” was held with regional retail chain: Calimax.

Conducted promotional activities with the Six Flags Amusement Park.

The Real California Milk Seal was present at Xolos Stadium in Tijuana with two points of sale at Jhon´s Pizza, as the stadium’s exclusive brand of pizza.

California Raisins Annual Baking Contest was held during the trade show Expo Gastronomica.

California Milk Advisory Board participated in the first Calimax Convention.

Campaign development for Wonderful Halos Mandarins with retail marketing activities and sampling days at Walmart and Superama stores.

IImalinx celebrated the first Real California Milk contest in Mexico with the aim of involving and developing culinary professionals from the country in the world of California dairy farms.

California Raisins Mexico took mexican bakers to a Baking Training in the Culinary Institute of America in California. 

Participation at the Abastur Expo and in a pizza seminar in the workshops.