Success stories

Trade mission sponsored by the Western Agro-Commercial Association of the United States (WUSATA) where 7 companies from the Western United States will travel to Bogotá and Panama with the objective of meeting with key members of the trade and promoting their products. The companies that participated were: Trinidad Benham Corp, Frontiere Natural Meats, Made in […]

The second retail promotion of California Raisins with Sam’s club resulted in a total of 450 sampling days.

Trade mission sponsored by the Western Agro-Commercial Association of the United States (WUSATA) where four companies from the Western United States exhibited their products in one of the largest shows in Latin America, Espacio Food & Service, in the pavilion from the USA. The main objective was to develop business relationships with potential clients from […]

As part of the Retail Marketing campaign with Superama, Zespri joined the initiative to be the first fruit to have a e-commerce campaign with giveaway at Superama online.   Twenty Superama stores in Mexico City were selected in 4 different weeks of the season, to send 9 000 gift boxes to consumers.  For every online purchase of fruits and vegetables at the participating stores they […]

Five companies of the Western United States visited Cancun and Mexico city with the objective to meet with the potential buyers of food products of added value and establish business relationships in order to introduce their products on the Mexican Market.

Carried out the commercial mission of buyers from Mexico, Colombia and, Chile for value added products at Washington and California with the Western United States Agricultural Trade Association.  Participants had the opportunity to meet with more than 30 suppliers from the region with the objective of establishing business relationships. 

The 4th Master Baking Seminar took place in different cities of Mexico to share the benefits for consumption and use of their products.

Imalinx developed a strategy to increase the use of California Cheeses at local Pizzerias in different regions of the Country.

For the first time in Mexico, the campaign “Potato Lover’s Month” was held with regional retail chain: Calimax.

Conducted promotional activities with the Six Flags Amusement Park.

The Real California Milk Seal was present at Xolos Stadium in Tijuana with two points of sale at Jhon´s Pizza, as the stadium’s exclusive brand of pizza.

California Raisins Annual Baking Contest was held during the trade show Expo Gastronomica.